First, the FLL focus city US is creating, seems to be a very good idea. A vast diverse population in southern Florida should serve these announced destinations well. Hopefully the company will staff this new focus city well. Not to the bare minimums as the rest of the operation. Having said that, this should help on the revenue side, good luck with it !!!
Obviously, when a customer buys a ticket on an airline, they want to get from point a to b at a reasonable price and have a good overall travel experience. They also want to perceive value in the cost of the ticket. So what sets one company apart from its competitor, in either what it does well or falls short on from a customer perspective, will either mean repeat business (revenue) or next time having that customer go to the competition.
The company to this point has spent the majority of it's time and effort, beating the drum on costs. Mainly employee costs. Not much being said about revenue enhancement. If revenue for the company were higher and sustainable the need for cost cutting would continue but not at the pace that it has.
To increase revenue then, there's an old saying in business, you have to spend money to make money. Following are some suggestions to set US apart from the competition. But money would need to be spent. Your not going to get something for nothing.
Traveling is a stressful experience, especially for families with little ones. Also the customers who have to sit around these little customers find it stressful also. These little customers need to be occupied.
1. Have magazine and newspaper racks at gate areas to occupy the customers time sitting at the gate.
2. Coloring books and crayons , small puzzles ,for the little customers.
3. Tvs in the gate area
4. Direct tv onboard the aircraft in every seatback
5. XM sattelite radio in every seatback
6. A new customer satisfaction department, set up to call every customer who has completed travel on US, wether they fly once a year or twice a week, to gauge their traveling experience on US. What they liked and didn't like and actually have somebody follow up on the customers concerns. To what the company could do better to set it apart from the competition and increase revenue from repeat and new business.
7. Timely and honest updates as to why flight delays and cancellations have occurred
The company needs to be a LEADER in customer satisfaction and VALUE. Just a few thoughts of mine. Please add to the list or rip it apart.
Obviously, when a customer buys a ticket on an airline, they want to get from point a to b at a reasonable price and have a good overall travel experience. They also want to perceive value in the cost of the ticket. So what sets one company apart from its competitor, in either what it does well or falls short on from a customer perspective, will either mean repeat business (revenue) or next time having that customer go to the competition.
The company to this point has spent the majority of it's time and effort, beating the drum on costs. Mainly employee costs. Not much being said about revenue enhancement. If revenue for the company were higher and sustainable the need for cost cutting would continue but not at the pace that it has.
To increase revenue then, there's an old saying in business, you have to spend money to make money. Following are some suggestions to set US apart from the competition. But money would need to be spent. Your not going to get something for nothing.
Traveling is a stressful experience, especially for families with little ones. Also the customers who have to sit around these little customers find it stressful also. These little customers need to be occupied.
1. Have magazine and newspaper racks at gate areas to occupy the customers time sitting at the gate.
2. Coloring books and crayons , small puzzles ,for the little customers.
3. Tvs in the gate area
4. Direct tv onboard the aircraft in every seatback
5. XM sattelite radio in every seatback
6. A new customer satisfaction department, set up to call every customer who has completed travel on US, wether they fly once a year or twice a week, to gauge their traveling experience on US. What they liked and didn't like and actually have somebody follow up on the customers concerns. To what the company could do better to set it apart from the competition and increase revenue from repeat and new business.
7. Timely and honest updates as to why flight delays and cancellations have occurred
The company needs to be a LEADER in customer satisfaction and VALUE. Just a few thoughts of mine. Please add to the list or rip it apart.
