Monday, June 4, 2007
Skybus fare war? Southwest offers $15 Ding! fares to Columbus
Could there be a fare war brewing between discount-giant Southwest and fledgling ultra-low-cost carrier Skybus? Skybus' headquarters and base of Columbus, Ohio, is one of two destinations featured prominently this morning (along with Detroit) as part of Southwest's "Ding!" fares. Those Ding! fares are special Internet fares that Southwest offers only through a downloaded application. Southwest's Columbus fares in this morning's Ding! offering were going for as little as $15 each way (plus taxes and fees) from various cities, including Albany, Baltimore, Buffalo, Philadelphia and St. Louis.
From several other cities, Southwest's Columbus fares were going for as little as $30 each way -– including on at least one cross-country route (Oakland, Calif.). This morning's Southwest Ding! fares must be purchased by 10 p.m. ET tonight and are good for various travel dates, depending on each route. Skybus, of course, has made national headlines by promising that at least 10 seats on each flight will be sold for just $10, plus taxes and fees. It was not immediately clear whether Southwest's low Ding! fares for Columbus were aimed at Skybus or just a standard promotion aimed at the Columbus market.
Skybus fare war? Southwest offers $15 Ding! fares to Columbus
Could there be a fare war brewing between discount-giant Southwest and fledgling ultra-low-cost carrier Skybus? Skybus' headquarters and base of Columbus, Ohio, is one of two destinations featured prominently this morning (along with Detroit) as part of Southwest's "Ding!" fares. Those Ding! fares are special Internet fares that Southwest offers only through a downloaded application. Southwest's Columbus fares in this morning's Ding! offering were going for as little as $15 each way (plus taxes and fees) from various cities, including Albany, Baltimore, Buffalo, Philadelphia and St. Louis.
From several other cities, Southwest's Columbus fares were going for as little as $30 each way -– including on at least one cross-country route (Oakland, Calif.). This morning's Southwest Ding! fares must be purchased by 10 p.m. ET tonight and are good for various travel dates, depending on each route. Skybus, of course, has made national headlines by promising that at least 10 seats on each flight will be sold for just $10, plus taxes and fees. It was not immediately clear whether Southwest's low Ding! fares for Columbus were aimed at Skybus or just a standard promotion aimed at the Columbus market.