I never said that WN was doing anything spectacular, did I? Please try not to put words in my mouth. Perhaps my comment was not clear. The point I was aiming at is, when the two combine (WN & FL), look for a much stronger Air Carrier. Of course, the almighty Delta is not worried about their back yard in ATL and that is fine. There is room for better service for the Flying Public and my guess is it will expand once this goes through. WN knows it needs to improve On Times and FL definitely has the Lost Bags bit down to a science. The combination of the two will only provide a better service to the customers who just want to get from point A to B. Going forward, I won't say what's coming as it is not my place but from what is being said, It's gonna be a Fun Ride !!!! Unique insight will be kept Family! Let the others do as they may
Cheers, QA
I didn't say that DL is immune to competition nor did I say that DL isn't taking WN seriously. My point - and perhaps we weren't speaking to the same issue - was that WN's FINANCIAL advantage is largely due to them being a younger airline with few of the legacy costs that other carriers have, including far fewer senior and retired employees. If you took the employee profile of the network carriers and put it on WN, WN wouldn't look so great in comparison.
When you add in that WN's lower costs are largely driven by tight operational procedures that are not working in MDW, let alone in the NE, then it becomes apparent that WN's costs will have to go up or they will ruin their reputation very quickly by being seen in the NE - and throughout much of their network because their schedule is so integrated - as an unreliable choice for travel.
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DL is indeed taking WN very seriously. Part of DL's pulldown in mainline capacity in CVG and MEM is because they are shifting that capacity to ATL where DL is better prepared to compete with FL and WN when the two operationally merge. I just talked w/ several high mileage DL passengers in ATL this weekend and they all welcome the WN competition but are also well aware that WN isn't likely to significantly change their travel patterns because DL offers a far more premium product than WN. If you've been in Atlanta recently, you know DL is crazily pushing the Amex Gold Skymiles card that offers no checked bag fees, neutralizing one of the very few advantages that WN has. Further, history DOES SHOW that DL has competed very effectively w/ WN in markets... in fact, if you look at many point to point markets (non-hub) in the eastern US, DL is one of the few network airlines that is willing to compete with DL. WN knows this and knows that they can have a place in ATL but DL is going to aggressively compete for the ATL market and in time will likely give little of that market up to WN.
In case you have missed it, the new Southwest/AirTran deal was/is/be design to take market shares away for delta.
Yes, I get that... DL and NW also merged in order to give DL a leg up competitively and all the indications are that it has worked quite well. The primary benefits of the DL/NW merger have been in NW's markets because of the addition of DL's presence in other parts of Europe and in NYC and ATL where the NW presence in Asia has helped DL significantly there.
Up to this point, the DL/NW merger has not been "tested" by a low fare carrier. Although DL's size in ATL would have allowed DL to compete against WN even without the NW merger, DL's ability to compete against the WN/FL merger is better than it ever was and is driven in part because of the financial benefits in other parts of the world that have come from the DL/NW merger... further DL has even more mainline aircraft to use in ATL as a result of the merger that are allowing DL to offer more seats at competitive costs to WN. The older PMNW 757s are regularly used in ATL markets where IFE is competitively not necessary and where DL can add more seats while keeping the better equipped PMDL 757s on longer routes in ATL and elsewhere in the network (including DTW and MSP-west) where the higher level product can be better used. So, even the types and number of aircraft at DL's disposal post NW merger is allowing them to compete better w/ WN.
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No one doubts WN is out to win in ATL - but DL is not going to give anything to them either.
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Keep in mind also that DL gave up alot of Florida markets to low cost carriers including WN so there is something of a tradeoff that is going on. More recently, DL pulled out of LGA-MDW in order to add LGA-ORD even though DL and WN had almost identical revenue performance in LGA-MDW. It isn't lost on either DL or WN that they can compete quite effectively against each other, that WN needs strategically needs to have a presence in ATL, but that DL also needs strategically needs to grow its presence in key markets such as in the west where WN is strong.
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Because of having the lowest costs among the network carriers, DL is able to grow into the markets it needs to grow in, WN is able to grow into markets it needs, and DL and WN probably can peacefully coexist better than other network carriers that have given up more of their networks to WN. You don't have to look too far to realize how much WN has been able to grow in DEN and PHL; in DEN, WN carries nearly as many domestic passengers as UA while in PHL, WN is at half of the domestic size of US - and both are those are relatively new WN stations. In contrast, WN's share of the SLC market - the largest DL/WN overlap market - is unchanged in 10 years.
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If carriers don't aggressively compete against WN, they will grow in your key markets. ON the other hand, because there are other carriers where WN can grow, they don't try to pick a costly fight where they can't win.