NoMoreKoolAid
Senior
- Nov 12, 2007
- 315
- 20
Seems even AirTran got it. Oh no...but not Tempe and our marketing wonders. This was a quote from AirTran today in MarketWatch about it:
"We always thought it was a bad idea," said Tad Hutchenson, vice president of marketing at Orlando-based AirTran Holdings , which owns AirTran Airways.
"We tested charging for [sodas] quite a bit, but what I took away from the focus group was that it's kind of like inviting me into your home and then charging me for something to drink," Hutchenson said. "They expect and a complimentary drink ... and customers got really upset when they get charged for it."
"We always thought it was a bad idea," said Tad Hutchenson, vice president of marketing at Orlando-based AirTran Holdings , which owns AirTran Airways.
"We tested charging for [sodas] quite a bit, but what I took away from the focus group was that it's kind of like inviting me into your home and then charging me for something to drink," Hutchenson said. "They expect and a complimentary drink ... and customers got really upset when they get charged for it."