It is precisely because WN mgmt. has recognized what they have to do to stay on top of the game that they are a well-run company, because well-run companies look beyond the near-term to where the industry is going and adapt based on what they believe they need to do to remain at the top of the game.
WN employees have grown accustomed to ever-increasing salaries, continuous profit sharing, and growth rates that are faster than other carriers, which creates upward mobility for WN employees.
WN has now realized that they cannot continue to stimulate new traffic because of high fuel prices which limit the ability to deeply discount air travel. There are virtually no large markets left where other carriers are not already present, eliminating a key part of WN’s growth strategy. Finally, WN is competing with legacy carriers in markets where the legacies have historic strengths and where WN’s traditional highly efficient operation does not work because of congestion and weather.
WN’s advantage is that they continue to manage costs much better than most of their network peers, which creates opportunities to enter markets held by other carrier But in order to keep their costs down, WN has to slow the rate of wage increases which is the largest controllable cost item for any airline.