i havent read every entry on this thread but, instead of making customers mad doesnt it seem easier to just add $3 to each ticket price and then passengers dont feel like they are being nickled and dimed to death, but you get the same result. The idea is to make passengers feel like they are getting good service for what they pay. Now I totally agree that the airlines always get beat up for raising prices but it is proposterous (SP, sorry) to expect a buisness to not charge the cost of what they produce. It is time for people to pay for what the get. They expect to be pampered but pay the price of greyhound. The average price of coach fairs now is the same it was in the 70's and that is not right. If we charge what it cost with a little profit, we may be flying less but at least we will be profitable. And when the economy is not in the toilet like it is now, i believe people will still travel and pay what it cost. Families in this country are scattered all over the place unlike in the past so people will travel to see each other. It may take more airlines going out of business in order to get the right ratio of capacity vs demand but in the end those that are left will be profitable and not going in and out of bankruptcy. Just my opinion.