My head is out of the sand my friend. We are at record load factors because we have to sell our tickets at smaller margins just to fill airplanes. Compare fares now to fares for the same trips years ago and you will see costs (especially fuel) that have steadily risen over the years while fares do not show that same trend. Our yields as an industry adjusted for inflation are down. What does that all mean? Well we have to have record load factors to make a profit margin that is the same if not smaller than what could do with a load factor in the 70s% range before.