It seems that the theory of U's situation as being presented by management is being confirmed by Delta's CEO. Like U, they are starting with the obvious group for reducing costs. And also like U, there appears to be a point at which cost reductions have to be made to prevent entering into BK protection.
(I've posted the article as the Trib requires a user name)
Delta Has Bleak Outlook on Revenue Boost
By HARRY R. WEBER
AP Business Writer
Published June 16, 2004, 3:53 PM CDT
ATLANTA -- The chief executive of Delta Air Lines gave a bleak outlook Wednesday of the carrier's ability to increase revenue, and said that means getting deep wage cuts from pilots is even more crucial to its survival.
In a speech at an investor conference in New York, CEO Gerald Grinstein said low-fare rival AirTran Airways has for the most part been able to call the shots on ticket prices in many of the markets in which the two compete.
"We have no pricing power and yields are continuing to erode," Grinstein said. He added, "We have to learn to live in the revenue environment that we're in."
That makes getting wage cuts from its pilots "a crucial first step" in Delta's turnaround plan, he said. He reiterated that the Atlanta-based company would consider bankruptcy only as a last resort.
"A la Mark Twain, the reports of our death are premature," Grinstein said.
Some analysts believe Delta, the nation's third-largest airline after American and United, has only six to nine more months to get the wage cuts or face bankruptcy. The airline has lost more than $3 billion and laid off 16,000 employees in the last three years.
"If they don't have a deal by the first quarter of next year, then it's going to be all over," said Ray Neidl, an analyst with Blaylock & Partners in New York.
Shares of Delta fell 24 cents, or 4 percent, to close at $5.71 on the New York Stock Exchange.
Delta is asking for a 30 percent wage cut from pilots, who are offering to take a 9 percent cut and to forego a 4.5 percent raise they received in May. Delta's pilots make between $100,000 and $300,000 a year, according to the company.
Formal negotiations between the two sides have been stalled since late January.
Grinstein said he hopes Delta's pilots will decide "that it is time to re-engage and get the discussions back on track."
The chairman of the pilots union's executive committee, John Malone, suggested in an open letter to all Delta employees last week that management has engaged in "divide and conquer" tactics as part of its negotiating strategy. He said the union is willing to negotiate, but it believes the company must develop a business plan that involves more than just cutting wages.
Grinstein told analysts at Wednesday's Merrill Lynch Global Transportation Conference that Delta is working on a top-to-bottom review that should be complete in August. He did not offer any new details of his plan to return the company to profitability.
"We are looking at everything we do, every plane type we fly, every hub, every marketplace," Grinstein said. "Any speculation now about what is going to come out of that is truly conjecture. We are working through that very methodically."
jm