Some may perceive AA's diversity programs as a waste. I have been employed at AA for 17 years and I imagine the programs came about in response to various lawsuits. I am not so green as to believe AA created such programs out of altruism. However, the company found a way to turn lemons into lemonade as it encouraged the groups to promote AA in their respective communities. Much business has been generated by the African American, Gay & Lesbian, and Christian groups' efforts, etc...I know because I have participated in such promotional gigs over the years.
Now, many employess may not appreciate AA overtly supporting certain events (i.e. Gay & Lesbian Pride Parade) but these same AAers have no problem taking money from these diverse communities as they fly on our airline. Having said this, it is clear where this poster's sentiments lie toward gays as he seems rather preoccupied by AA's endorsement of a Gay Pride Parade. There is nothing anyone can write on this forum to open this person's mind, but I would like to explain how the Gay & Lesbian diversity group at AA has helped in various communities as well as AA's own employees.
GLEAAM (AA's "rainbow" diveristy group) has raised a great deal of money over the years for local AIDS, hospice and various other charities on behalf of American Airlines. AA enjoys a solid reputation in the gay community because the company cares and is inclusive. Furthermore, GLEAAM fought long and hard to obtain basic benefits for gay & lesbian employees that ultimately resulted in more equitable compensation for all employees at AMR. Of course, there will always be the employee who believes these equal benefits should not be offered because he is "repulsed" by gays, but that is a sad aspect of human nature that is here to stay. I don't condemn my colleagues for repeatedly marrying and divorcing and having children with three different mates, so I expect the same consideration in return.
I remember a young pilot who had transferred to MIA from SFO a few years ago and I asked him how he liked east coast living. He said he liked the beaches better and was glad to get away from all the "stupid Chinks" in the bay area. He had no way of knowing I am half Chinese and was rather embarassed when I told him so. I have also had numerous unpleasant experiences over the years of listening to colleagues tell poor jokes or use offensive words while referring to gays. I have never reported anyone to the "Gestapo" for such offenses, but I did set them straight. I think the frequency of such insults has ebbed; perhaps the diversity programs at AA have had some pay off!
Whether one agrees with the diversity programs or not, they are an excellent venue for promoting our company in specific target communities. Also, I imagine the programs offer a degree of protection from frivolous lawsuits that crop up from time to time.
The original question that opened this thread is a valid one, however. How much does such a program cost AMR? Perhaps the better question would be, "How much does the program generate for AMR?"
Art in MIA
Total Posts: 60
Last Post: 2/25/2003
Member Since: 8/20/2002
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This whole is a . Everyone at work thinks this a load of . AA wants to control what we say . AA wants to control what we think . Lie, cheat, steal, abuse sick time whatever but don't violate Rule 32. Automatic suspencion...
We are warned just a hint of offensive word and bingo Rule 32. Let me tell you I'm in the trenches and this Rule 32 goes way overboard. I can understand the reasoning behind it, but the threath of it is sacry. I was told you can't kid around with a freind of say 15yrs or so. God forbid , the God word might offend an atheist. Well if someone overheard your private conversation then you could be reported to the Rile 32 gestopo police. But hey, AA gave, to the Dallas gayday parade. They also invited all local employees to take part. I wonder why that doesn't offend the straights who feel repulsed by their gay lifestyle.
We have the Black, Gay & Lezb, Latino, Muslim, Hindi, Asian, Islander and many other assosciations which are all encouraged by AA's HR dept. I'm looking to join the "old fat bald headed white guys" society. Oops Rule 32, got to take out white and guys. Then I can join...