What is WN afraid of? DFW airport board had and still is offering a $22,000,000 move in bonus to WN. Free gate space for a yr. So AA's payment for gate space will help pay for WN's free gate space.
What is WN afraid of? ... COMPETITION ?
Ahh, if it were so simple. There are a plethora of conditions and restrictions associated with that "FREE RENT" deal. (I still haven't received the entire proposal from DFW -- I wrote asking for it months ago!) What I have learned from other news sources*, however, indicate that to accept the move in, the airline must:
1) Make a long-term commitment to take over 22 gates.
2) Within the first year, offer service from 10 gates.
3) Devote much of the new service to markets not already being served.
Needless to say, DFW is only publicizing that SWA is turning down "free rent!" But you'll notice that no other airline is jumping at this highly conditional offer, either.
To put it in perspective regarding SWA's current route structure and operations:
Based on SWA's preferred usage rate, this would require starting with over 100 flights per day! There are only seven cities in SWA's entire route structure that have that many flights -- and that's after 34 years of growth! (Even Dallas Love only handles 117 flights/day!)
Only at 3 of its airports does SWA operate more than 20 gates: Phoenix, Chicago Midway, and Baltimore.
We've already seen AA's response to competition through its handling of Vanguard:
1) Slash fares and increase frequency on the compting route. The rest of the system will pay for the short-term losses incurred while the competition is destroyed.
2) Once the competition is gone, reduce service and raise fares back to the original status.
*"Suzanne Marta and Eric Torbenson on Wright Amendment, Dallas Morning News,
Thursday, June 9, 2005