Your company is providing patently false information to the consumer about flight availability.
If the company only wants to sell 1 seat on a plane, then since its their plane, their service, etc, are they not allowed to sell only 1 seat on the plane? If the other 149 seats go out empty, its their loss. I dont know of anywhere its required that they sell every seat on every plane. If they want to work the inventory to maximize revenue and they are offering seats on the plane (be it at rates you're not currently willing to pay), and it goes out empty, then its their loss isnt it? If the 1 seat they WANT to sell in advance is sold and they've only authorized 1 seat to be sold, then according to inventory, its sold out.
Same thing applies with the cruise lines not having any inside cabins for sale until the end, buy up. All of a sudden, lots of inside cabins open up. If they dont want to offer inside cabins for sale in advance and I dont want to pay for an outside, I make other plans or wait until they open inventory. If its doesnt open before I make plans, someone else will have a chance at them. If the cruise line doesnt want to sell any inside cabins in advance and they dont sell them at the end and I've bought on someone else, their loss. I know that they havent already sold out all cabins in a certain classification 10 months out, but according to their website they are closed. They are holding back. I guess they'll have to be sued too.
Same thing with hotels. Try to book during a holiday and all the special rate rooms are gone, all they have are top floor oceanview. If I dont want to pay, I find something else or wait until they open inventory. They know they'll probably be able to sell the least expensive later, but not the higher priced rooms so if they sell them first, they've got them sold and can still sell the other rooms later. Lets sue.
Rental cars? I just rented one back in June. Sold out for the type I wanted, ridiculous rates until the day before I was leaving and wham, got a bigger car for a lower price than they were offering to begin with (and they were supposedly sold out of just 48 hours before.!) That inventory thing again, and I guess they didnt plan right.
Hmm, seems to be a common thread with all of the travel industry elements....