LINK PROVIDED:
Hortons' Debut
"...In the end, AT&T could not be saved as an independent company. But the name lives on; SBC bought AT&T in late 2005 and renamed itself as AT&T. Horton said he was glad that they were able to save the brand and protect shareholders and employees as best they could..."
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LINK PROVIDED:
Alter Ego Airlines- Virtuallly
"...American
Gained confirmation of small jet "ownership" in last year's Presidential Emergency Board, but at the cost of a drum-tight scope clause and network-cramping small jet limit. Jury's out on what to expect, but all indications suggest a fusillade of early openers along the lines of "short haul", "A-2", "me too", "flex jets", domestic code-sharing, with a threat of merger(s) if need be..."
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End State: Horton hears a WHOO? Wholly Owned Operator?
Arrange for the one, or all, of the AMR brands to be purchased by another aviation entity, with a lower payscale, and still call it whatever but secured by labor agreements that allow the expansion of the "alter-ego" without limits on the ASM caps that Eolesen says restrict the ability of AMR to become profitable.