Obviously Dave didn't learn a lot about people skills when he was working with Gordon. His weekly message was a huge disappointment. If I hear the words competitive cost structure one more time, I wll scream. I guess you can hear the ax grinder in the background sharpening the blade.
Sorry Dave, but you had my support until your antics with the maintenance work on the airbus and now you've really pushed my support off the cliff with your lack of a response to the WN threat. You had a perfect opportunity and forum to lay the foundation to rally your employees, and you failed. You claimed to draw a line in the sand with WN at PHL, but actually you are drawing a line in the sand with your own employees and your constant whine of competitive cost structure. Defenses are now up and everyone is waiting for your next "Christmas Wish List" of concessions and that will not lead to any form of support or bonding to fight the greater evil.
We all know and realize that since we are one of the few airlines to report a loss, that we have to get our costs lower, but you insist on beating employees with this bat to the bitter end. It is the job of the executives of this company to find areas for improving revenue and lowering costs. Many of your front line employees, like AOG, have wonderful ideas that would generate tremendous cost savings or enhanced reliability....why aren't you LISTENING!
If I am not mistaken, some of our cost issues will be lowered as we bring more of the RJ/SJ on to the property. As we phase out most of our prop fleet we will also have a modest growth plan using the new a/c. The modest growth coupled with the lower pay scales of the express employees should help boost revenue at a lower cost. (Please correct me if I am wrong). It has been said time and time again that you can't shrink an airline to profitability, yet you continue to try and do just that. When are we going to get out of the proverbial toilet bowl spiral?
I would have been much more impressed with Dave had his phone address been more inspiring. You say we are drawing a line in the sand in PHL and we will fight WN head on IF we get a competitve cost structure. With a 40% difference in costs between us and WN you better be coming out iwth some specifics of where you see the ability to cut costs that much, cause I don't see it happeneing. We will never get to a cost structure that low because we are to mature a carrier.
Dave, How are we going to improve efficiiencies with in the airline? What are your plans to truly utilize what you negotiated in your contracts, without violating them? When will you address the real problem of the airline - the fares! The days of ticket prices for business travelers are over. You and every other mature carrier need to find a way to address this issue. In the areas that we are lower priced then WN, then we need to raise the fares. There is no reason we should undercut discount carriers. Meet them seat for seat on price and policy, but beat the snot out of them on brand loyalty with our FF's and future FF's. To do that you will have to put service back into the airline. Taking amenities from the people that pay our bills does nothing to distinguish us from our competitors. Offer the better product at the same price.
Dave always talks about how the main problem with the industry is overcapacity. I disagree. The WN effect is a perfect example of how the right price and service in a market will create the demand. WN comes into a market and offers a reasonable fare high frequencies and a great level of customer service and the market demand shoots up 300-400-800% If we are going to try and gouge the consumer at ridiculously high fares, then we are the cause of the over capacity. How many people can afford to fly at 1200.00 RT? As an employee I have purchased tickets on other LCC's because I want what John Q Public wants. Safe, reliable transportation at a price I can afford. When I was planning a vacaiton with my family (8 of us) I could have paid 350.00 to fly US, or 187 to fly NW or NK non-stop. That is a difference of 163.00 per person. What are you giving me that they aren't that is worth 1304.00 for a family of 8. Worse yet, when I was pricing itineraries, the 350.00 fare was if I connected through PHL or CLT. If I connected via PIT, the fare was 500.00! PIT is somehow worth another 150.00 for the luxury of connecting? How about being able to go to Priceline and getting a better fare on UA from PIT-FLL then on US, but the UA service is on OUR AIRPLANE! Fix it, Fix it, Fix it!
Improve the efficiencies of our crown jewel of PHL. Having PHL as a banking hub is killing us. If the local demand for service is there, as you say it is, then we should be able to support that hub as a rolling hub and greatly improve employee and facility productivity while addressing the operational issues with the peak demands of a banking hop. You will reduce costs associated with fuel consumption, inflated block times, improved aircraft utilizations and you will make crews more productive. Crew members want to fly as much as possible, what they don't want to do is work a leg or two and then take a 3 hour productivity break. Optimize the crew trip pairings and get rid of the waste there. Why we continue to work crews 14 hours one day and then 1-2 legs the next is beyond me. Why we continue to schedule crews for maximum days and minimum overnights is ridiculous. We leave our selves no room for operational challenges. Wouldn't we operate a better airline if we schedule crews for 10-11 hour work days, each day they fly. No more 14 hour days one day, 3 hours the next. Why does one crew go to a station and has 9:35 on the RON and on have 36 hours off on the same equipment type. Why would we ever schedule a 36 hour layover domestically?
See Dave, there are a lot of ways to improve productivity, reduce costs and generate revenue......it is time you stop putting all your hopes and dreams on the 1200.00 business customer that is almost extinct.
A couple other points while I am blowing off some steam here. One being, where the hell is our corporate communications department? I am sick and tired of every article you read that mentions our company being prefaced with negative adjectives. Financially troubled US Airways. Formerly Bankrupt US Airways. Struggling US Airways. Why are we not putting a hault to that? How is it that a college student can smuggle materials on a WN airplane, create a national security crisis, yet the news touts the fact that WN accomplished checks on all of its airplanes in a an expedited manner to ensure customer safety. It is unreal. It is extremely rare that you will find an article anywhere that paints WN in a negative light. Where is Dave Castlevetter and his crew? Why are we not challenging how we are portrayed in the media?
My last rant - Image! When I flew back from my recent vacation I was mortified. The RJ that I was on for one leg looked like the window exit leaked water. The carpet and sidewall where severly stained and looked horrible. The connecting 734 that I was on was no better. The light over the window exit had a screw missing and the light was now misaligned and look horrible. The side walls were filthy and seem covers were popping off. When I checked in at the skycaps desk, the US Airways sign was held on with duct tape! Is this the image that we want to portray to our customers? As Wolf said before, the image we portray to the customer at every point of contact has a direct impression on their overall experience. If they see things that are unattended to or neglected in the cabin, boarding area or ticket counter, that could lead the customer to question how we attend to the items that they can't see. That is a very powerful concept and does speak volumes. Fix our Image!!!!!!!!!!!!!!!!
Sorry Dave, but you have lost my vote of confidence too. Until you can prove that you can motivate. inspire, lead and value your employees, versus the continued barage of beatings, I have lost total respect for you. Perhaps you could go back to Gordon and take a lesson or two on how to treat and value your employees. There is a huge difference in relaying information to employees and challenging them to unite to defend the homeland from the enemy.
Make room for me PitBull.....I am coming to the darkside. LOL