The problem WN will have with the O&D traffic is the problem lcc's always have in a new market - people, especially the FF's, will love the lower pricing that WN brings but fly US for the miles.
Jim
Yes but - I am Star Gold - live in Philly - and fly north to the Boston area for both business and pleasure. When flying on my own dime - I always book on WN because I can change my plans and don't have a $150 change fee plus any fare difference. Yes - if on business travel may still fly US for the miles (all 500 of them!) - but when on personal travel will always fly WN to the Boston area to avoid the risk of the $150 change fee.