US Airways CASM is right around 16 cents.
My current trip priced out at $404.19 plus taxes.
Total actual mile flown = 5,183
On this trip I generated a RASM of $.0779 per seat mile. Even with $25.00 for a second piece of luggage and a $150.00 change fee, US only raises is RASM to $.1116 per mile, still roughly a nickle less than it costs to fly me.
Nickle and Dime fees or reduction of Frequent Flyer perks are clearly NOT the answer to the revenue/cost imbalance the industry faces.
In fact the opposite has occurred in that many FF'ers will only fly US now if their personal RASM is below 16 cents.
Additionally US has driven off high yield customers with the poor service and cheap assed attitude.
Couple that with the actions of Tempe in cutting frequent flyer benefits which has had the unintended consequence of taking a group of the least price sensitive customers and turning them into frugal flyers. A situation that need not have happened.
I'm perfectly content to fly US in it's current condition as long as I spend less than it costs to fly me. US made their choices and I've made mine. NOTHING about US is premium so why pay a premium?
Who has said anything about paying a premium? Again, airlines in the USA should be able to price their product, which is safe, reliable transportation, without operating at a loss. When market conditions dictate, airlines should be able to raise, or lower the fares, given the market conditions. No?
You say that US has driven off high yield customers with its "cheap assed attitude", and to an extent, I agree. However, I ask again, if these thousands of VFF's that you always speak of have taken their high yielding pocketbooks to other carriers such as AA, DL, and CO, all of which have much larger revenue generating hubs than US, (DFW, ATL, EWR respectively), are we to assume that they will indeed all turn a Q1 profit, and US will be the only money loser? If they don't turn a profit, then indeed they are still not charging enough in overall airfares to cover the cost of operating, right?
If they can't raise fares due to overcapacity, what choice do they have but to continue to try to nickel and dime? A la carte pricing is on its way to an airline near you....