Southwest Going Nowhere
More reactionary writing on the future of SWA I suppose? No truth to any of it, I am sure........
More reactionary writing on the future of SWA I suppose? No truth to any of it, I am sure........
The carrier has done poorly in large markets like Chicago, Los Angeles and Philadelphia, in contrast to its success in smaller markets “that no one cares about†such as Birmingham and Albuquerque. Southwest's management has not adapted, seemingly unable to confront or even recognize different realites in different markets. Accoding to McAdoo, other airlines such as Delta and American, while benefiting from addressing labor and other costs, have succeeded by dropping routes when they were not profitable. "Airlines have figured out more creative ways to price and match products," he added