Southwest starts new focus campaign on Atlanta...

Aug 25, 2006
365
230
retirement
Well Delta is trying to become a ULCC with their pricing.  Seems natural for Spirit and Frontier to come into ATL.  Now we need for Alliegant to get into that other airport and ATL will join the rest of the contry.
 

WorldTraveler

Corn Field
Dec 5, 2003
21,709
10,721
Paris,
The increased yield pressure on the west coast is precisely the result of DL's expansion in SEA. and AS is reporting lower systemwide yields and average fares EVEN AS LATE AS LAST summer were down on some routes by 25% or more.

This summer, DL is doubling capacity again in some of the top markets from SEA. Good for you that you have benefitted.

AS execs are undoubtedly asking themselves if it wouldn't have been a whole lot easier just to cooperate with DL instead of fighting them....

DL's system yields are still at the upper end of the US industry.

DL can afford that level of discounting; AS cannot.

and it is precisely because fares in ATL have gone up so much that DL has the bandwidth to develop SEA at this point.

it isn't a surprise that WN is also growing its presence on the west coast in many AS markets including SNA to SAN and now SNA.
 
Aug 25, 2006
365
230
retirement
So, why can't WN sustain lower fares in ATL and promotions using Rapid Reward Promotions?  You clearly stated that WN is on their last lap yet I'm getting a good benefit using SEA.
 
Clearly you haven't bothered to read the Alaska Airlines 2014 conference call.
 
..."Alaska Air Group, which includes Alaska Airlines and Horizon Air, reported a record $571 million in net 2014 income excluding special items, up 49 percent from the year before. Alaska's passenger revenue grew 7 percent for the year.
 
"Alaska has real and durable competitive advantages that will help us sustain these results going forward," said Brandon Pedersen, chief financial officer. "We're safe, we run an excellent operation, we offer award-winning service, have really loyal customers, a great network, low costs, a modern fuel-efficient fleet, a strong balance sheet, and engaged employees."...
 
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WorldTraveler

Corn Field
Dec 5, 2003
21,709
10,721
Because at the price they are offering with this promotion they are pricing below cost if any decent percent of people participate
the reason why DL can price that low in SEA is that DL has int'l connections

AS is sustaining these fares because of low fuel prices and 734 retirements
 
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swamt

Veteran
Oct 23, 2010
12,478
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Looks like more airlines are focusing in on ATL.  Frontier to offer $19-$49 flights.  With SWA, Spirit, and now Frontier growing at ATL, we should see the fares come down quite a bit on the average for flying out of ATL. Let the fare wars begin in ATL...
 
Frontier Airlines expanding in Atlanta
 
 "Frontier is launching a fare sale for flights on all of those routes with fares starting at $19 to $49 one way from Atlanta, with various restrictions."
 
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WorldTraveler

Corn Field
Dec 5, 2003
21,709
10,721
too bad WN's normally thin schedule in ATL is even thinner while WN does its 737 inspections.... ad campaign doesn't do much good if you can't sell the seats.
 

700UW

Corn Field
Nov 11, 2003
37,637
19,488
NC
Off topic, already being discussed in another thread as you know.
 
And the inspection takes only 2 hours per plane.
 
http://www.airlineforums.com/topic/58250-southwest-grounds-128-73gs-due-to-failure-to-perform-maintenance-inspections/
 
10359916_978390318845476_3799080030580318897_n.jpg
 
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WorldTraveler

Corn Field
Dec 5, 2003
21,709
10,721
yes, it is relevant that WN is trying to do a focus city campaign at the same time they get hit with a major maintenance issue.
 

700UW

Corn Field
Nov 11, 2003
37,637
19,488
NC
Its not a major maintenance issue and its off topic.
 
Its a two hour inspection on the 737-700 on the hydraulics.
 

WorldTraveler

Corn Field
Dec 5, 2003
21,709
10,721
when you have to pull 1/5 of your fleet from scheduled service and it hits the press, it is a major issue.

Doesn't matter than you and I know that the inspection can be done fairly quickly.

all of the good advertising in the world is lost when a major issue like this hits the news... and this is far from the first maintenance lapse that WN has had to deal with in the media.
 

700UW

Corn Field
Nov 11, 2003
37,637
19,488
NC
Shall I post the DL fines from the FAA?
 
Glass house, and WN self-disclosed and voluntarily grounded the planes.
 
Your off topic, there is a thread discussing this already.
 
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swamt

Veteran
Oct 23, 2010
12,478
4,835
I LUV it when someone tries to act like they know what they are talking about, don't you 700?  
He always goes off topic, it part of his act as the spin master.  And what in the world is he talking about as far as a major maint issue?  He really is lost, isn't he???
 
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