So, why can't WN sustain lower fares in ATL and promotions using Rapid Reward Promotions? You clearly stated that WN is on their last lap yet I'm getting a good benefit using SEA.
Clearly you haven't bothered to read the Alaska Airlines 2014 conference call.
..."Alaska Air Group, which includes
Alaska Airlines and
Horizon Air, reported a record $571 million in net 2014 income excluding special items, up 49 percent from the year before. Alaska's passenger revenue grew 7 percent for the year.
"Alaska has real and durable competitive advantages that will help us sustain these results going forward," said
Brandon Pedersen, chief financial officer. "We're safe, we run an excellent operation, we offer award-winning service, have really loyal customers, a great network, low costs, a modern fuel-efficient fleet, a strong balance sheet, and engaged employees."...