Borescope:
First, I am no tax expert, but it seems to me I recall that it used to be that if you owned a business that was unprofitable for three years (the number of years for losses may be off), that business had to become profitable the following year. The losses would be written off which would offset the profits made in other businesses the company owned. Since Arthur Anderson's famous tactic of offbalancing is now unfashionable, perhaps companies are going back to the old way of doing business. Have a loss leader to offset profits elsewhere, thus lessening your tax burden and/or even qualify you for a tax refund.
However, I do not believe that this is Ted's intent. United wants Ted to be successful and if all of you naysayers would give Ted a chance, just maybe with some slow growth and careful planning, over the long haul, Ted wil surprise you!!