Sounds like the majority of travelers that Kirby refers to: IFE does not drive the decision, price does. Meals do not drive the decision, price does. Free drinks do not drive the decision, price does.
You clearly didn't read or assimilate all of what I said...it's an overall value picture that drives the decision. While I may never have purchased a ticket STRICTLY because of a meal or a movie, I can assure you, I've let that, as a factor, influence my decision...and comfort probably ranks over price in my book...I need an F of J cabin on long haul flights to be able to work.
In fact...and here's a stat for you...in all of my trips to Europe, there are two things consistent: (a.) I've NEVER flown in coach when I'm going for work, EVER...and (b.) since Team Tempe took over, I've purchased Envoy one time...and it will, in all likelihood NEVER happen again...unless there is simply no other way to get across the pond OR it's just crazy cheap.
Agreed! It's common sense to fly a carrier which includes more amenities in the price of the ticket, even if they are not able to charge a premium for those amenities.
Ding! Ding! Ding! Ding! Ding!
And guess what?!? Almost EVERYONE has more to offer in the "package" than US does! Even WN has more, ESPECIALLY in the Y cabin...and once they get their wi-fi done...we can almost relegate US to the class of "Spirit" Airlines....another airline on the "no-fly" list.
Mixed message in that last quote. Do you really feel badly for us, or do you think we're stupid?
Look, I don't think anyone at US, including Mr. Parker and Mr. Kirby are "stupid." However, I truly question whether or not they are capable of "pathfinding" and leading in the big picture.
I've heard Mr. Kirby pontificate how insane it is that "value added" exists in a business. (He doesn't say it like that...however, he may as well.) I just find that shocking. "Value Added," as any Freshman business student would tell you, is a MUCH better strategy in positioning a product than throwing price at it. "Price" is only a good strategy when you have a lock of some type on production...US
CLEARLY does not.
When Mr. Kirby says things like, "customers won't pay for meals or IFE," what he's missing is that customers WILL pay for "value added" and there are airlines, like CO or WN who GET THAT. My goodness, it's so obvious when you are a customer, how they appeal to that customer who WILL purchase and pay a little more because of the overall value they are offered.
Where Mr. Kirby's idea would hold water would be in this scenario:
- The carrier can GUARANTEE they will be the lowest cost in the cabin of service selected and by city pairs
- The carrier can GUARANTEE they will be on time and with your luggage.
If they can make those guarantees...then yes, THAT is what people WILL pay for.
But most of us who are experienced enough know,
"we're doing well to be within an hour of scheduled time." We EXPECT delays, we understand they happen. Thats why the whole "we were #1 in 2008" was as important to me as getting a free set of airline wings for a kid I was traveling with. Frankly, as a CO Plat and a WN loyal customer...and countless miles on DL, NW, FI and UA....I was never delayed consistently to where I thought, "screw this airline."
And I haven't even priced US in a long time...but I can assure anyone who doesn't know or understand...the product is not usually the least expensive. Yes, it's the cheapest, but not usually the least expensive. And that right there people, is the grind...
"cheapest "product, not always least expensive.
So, I feel bad for the people that make US go...because you are subjected to a management team THAT DOES NOT GET IT!
Your airline HAS an identity crisis...and it's not going to get fixed any time soon...because the people in charge DO NOT GET IT! Their line of logic is just not straight and it's FULL of disconnects.
My only criticism of the people working the front lines is how you can sit and listen to Mr. Kirby or Mr. Parker pontificate the way they do and not offer up a challenge to them OR, make them answer the questions you ask.
I know some politicians in Washington that could take some lessons from these people.