UAL puts squeeze on awards, sales
CHICAGO (CBS.MW) -- Fresh from pushing its mechanics and other workers to accept pay cuts in the 10 percent range, United Airlines looked Thursday to put the squeeze on another key group: passengers.
After the bell, UAL -- the teetering parent company of the No. 2 carrier -- announced what it called "policy changes aligned with current market conditions and overall corporate objectives."
Among the actions:
Reducing the number of upgrade award levels in its frequent flier program and boosting both the purchase price and mileage level to get one.
Prohibiting waivers on fare rules by rigidly enforcing advance purchase, time limit and stay requirements.
Eliminating discounts on sale fares when writing corporate contracts.
Moving to full electronic ticketing by the middle of next year and whacking customers with a $20 paper-ticket fee in the meantime.
Opposing the practice of "back-to-back" ticketing, whereby a traveler buys multiple round-trip tickets at discount rates and uses only portions in order to avoid higher charges.
According to senior vice-president Chris Bowers, "these changes are part of United''s overall strategic plan to cut costs wherever possible, while maintaining a product that our customers have told us is important to them."