ngneer said:
I doubt that SWA is bluffing. However, if the folks at Sea-Tac sharpen their pencils and figure out how to shave costs to something more reasonable, there would be no reason for SWA to leave.
[post="283925"][/post]
I still think there would be reason to leave. I think there is more in play here than just landing fees.
When is WN proposing for the new terminal to open and for them to move service to BFI? 2009. When do WN's fuel hedges run out? 2009.
Thanks to Southwest's brilliant fuel hedges, they have a major cost advantage for the rest of the decade (assuming fuel stays high). We hear it all the time about how Southwest would be losing money if not for their fuel hedges. Of course, without those hedges, WN would certainly have raised their fares (perhaps back to their old cap of 399 OW) and possibly even curtailed their growth. Thanks to the hedges they are able to keep their fares where they are and continue to grow in an effort to acquire a great deal of marketshare. MDW, PHL, DAL are all attempts to grab marketshare while they have an advantage. When those hedges run out and WN is paying the same price for fuel as everybody, they have to be able to differentiate themselves through either price or something else. But their non-fuel costs are creeping up as well, thanks to having the highest paid employees in the industry. They are highly efficient (as is the whole operation) which will keep their costs low relative to hub & spoke airlines, but the overall cost differential won't be as large as it is today.
Right now WN usually has their way with anyone they want, HP, US etc. But in SEA Alaska does an excellent job of competing with WN. Out of all the cities that both airlines fly nonstop to out of SEA, WN does not have a larger marketshare than AS in any of them. (This does not include Chicago since I don't know what their respective shares are, since there are more players on that route and neither were listed in the DOT report as having the largest share or the lowest fares.) WN isn't too focused on SEA right now with so much potential in PHL and trying to repeal the WA, and is contrained by the delays, but none-the-less they haven't had the same dominating effect on short haul routes that they often build out of other hubs. If they can't beat AS now, how are they going to beat AS in 5 years with less of a cost advantage?
By moving to a more convenient, less congested airport. Hey citizens of Seattle! We built a terminal and gave it to you, the taxpayers! Fly us, you won't have to sit in traffic to get to Sea-Tac, less waiting around in lines and our airport isn't congested!
IMHO fees & congestion at SEA are still the primary drivers of this move, but I believe WN's attempt to gain a competitive advantage at SEA is a huge reason why they want to do this.