nycbusdriver
Veteran
Why don't we just stop serving anything in coach. That would save money for the company right there. No sodas, coffee, tea, water, alcohol, or snacks for the company to buy, only to give away for free. A customer buys a ticket from point a to point b, and that's all they are entitled to, a ticket from point a to b. If they want or think they are entitled to more, they can by a first class ticket. I do believe that their mind will change in a hurry once the first class ticket is quoted to them. In return they should be allowed to bring more than just terminal food on the plane. Or if that is a security issue, then make sure that all airport vendors sells their goods at the same prices that you can purchase them for away from the airport.
The point of this exercise is to raise revenue. Not having anything to serve (and therefore, sell) in coach would be pointless.