FORT WORTH, Texas (AP) -- American Airlines is renegotiating naming-rights deals at sports arenas in Dallas and Miami to reduce costs, the company''s chief executive said Wednesday.
Gerard Arpey said the company had reached a deal with operators of the American Airlines Center in Dallas to reduce costs by selling back advertising space.
Fort Worth, Texas-based AMR signed a $195 million, 30-year naming-rights deal with the Dallas arena in 1998 that calls for annual payments of $6.5 million. The arena is home to pro basketball''s Dallas Mavericks and the Dallas Stars hockey team. The venue is also used for concerts.
Arpey said company officials were negotiating a similar deal with the American Airlines Arena in Miami, home of basketball''s Miami Heat. American has a 20-year contract worth $42 million for that building.
http://biz.yahoo.com/ap/030521/american_ai...s_arenas_1.html
Gerard Arpey said the company had reached a deal with operators of the American Airlines Center in Dallas to reduce costs by selling back advertising space.
Fort Worth, Texas-based AMR signed a $195 million, 30-year naming-rights deal with the Dallas arena in 1998 that calls for annual payments of $6.5 million. The arena is home to pro basketball''s Dallas Mavericks and the Dallas Stars hockey team. The venue is also used for concerts.
Arpey said company officials were negotiating a similar deal with the American Airlines Arena in Miami, home of basketball''s Miami Heat. American has a 20-year contract worth $42 million for that building.
http://biz.yahoo.com/ap/030521/american_ai...s_arenas_1.html