"Many of you who have visited the Challenge & Response forum lately have done so in a good-faith effort to gain insight into the myriad issues that your union leadership faces on a daily basis. Specific C&R forums covering topics ranging from iPad usage to layover information can be quite useful, and as you probably know, you’ll find a wealth of advice regarding check ride and fleet-by-fleet information.
That noted, woe to the uninitiated venturing an opinion on the “general discussion” forum. Most come away feeling as if they’ve trespassed on private property with a junkyard dog roaming free, or have been the victim of a drive-by shooting, with the wounds precluding any future participation. On an almost daily basis, we receive member complaints regarding bullying and unprofessional conduct by C&R regulars.
As pilots we are known to be a bit carnivorous by nature, but in many cases on C&R we have seen a complete abandonment of what constitutes good judgment and basic decency. How many of us would use the same disrespectful language we have observed on C&R if we were in a face-to-face discussion with that person? Imagine if our passengers had access to some of the messages we see posted on daily basis on C&R. What would they think about our professionalism? Is that the type of judgment that we use in our daily lives and, more importantly, in the operation of our aircraft? For the vast majority of us, the answer is an emphatic “NO.”
It’s no secret that C&R is dominated by a very small, distinct minority. Statistically, more than 90 percent of the posts are made by fewer than 10 percent of the total members. Unfortunately, many of those frequent posters were previously active within APA and appear to have an agenda known only to them. Some are by nature argumentative, while others are just angry and want to vent. In many respects, the forum looks more like a “monkey house” than a venue for rational, intelligent discourse, with potentially disastrous consequences for both the individual and the union at large. The most egregious posts—often by repeat offenders—have been used by management in termination hearings and arbitrations that have cost the membership more than $400,000 in litigation-related expenses during the past eight years.
Most of you are familiar with the following user policy posted prior to entry into C&R:
“Challenge and Response forum is not a protected or privileged discussion area. AMR management has used C&R content for a range of disciplinary action against pilots up to and including termination. Furthermore, the APA leadership DOES NOT monitor or police forum content and any information posted should not be treated as fact or as representing the positions or directions of the union.
“Advocating illegal actions on this forum may subject the Association AND individual members to legal penalties, including significant fines and/or damages.”
The courts have used similar bulletin boards at Delta and United to enforce fines and pilot terminations. While preparing to defend against the anticipated restraining order that we narrowly averted last fall, we learned that a major part of management’s case against APA would have been based on hundreds of C&R posts.
C&R has become dominated by character assassination and rampant disinformation, with little or no accountability for an individual who engages in such actions. Outright intentional falsehoods are common, such as the recent post containing a statement attributed to Congressman Edward “Marky” that APA confirmed was a forgery designed to incite anger amongst our pilots. Impersonating a federal official is a crime and could expose APA to even more liability defending yet another unprofessional pilot.
We can be our own worst enemy when it comes to our willingness to lend credibility to this type of trash. It has now reached a point where it would take a 24/7 “quick reaction force” by an army of committee volunteers to identify and rebut each and every false statement made on C&R -- provided you could find a group of pilots willing to wade into the fray.
Your union leadership has no desire to police or restrict anyone’s freedom of speech on C&R, but it’s vital that we each assume responsibility for our words and the possible negative impact that they may have. In many respects we won the war, and now it’s time to focus on winning the peace. Yet not unlike the Japanese soldiers at the end of the war in the Pacific, some C&R “warriors” can’t let go of the battle and help us transition into a new American Airlines, even to the extent that they turn against their own union and their fellow pilots. To what end, I don’t know.
What I can tell you is that your union leadership faces a number of challenges that include a wholesale change in corporate leadership, contract implementation issues, negotiations toward a joint collective bargaining agreement, the operational merger of both airlines, and eventually the seniority integration. Our long-term professional futures are in part dependent upon our unity and our ability as leaders to create a complete cultural makeover at this airline.
To be sure, APA is a democratic organization where debate and even strong disagreement are part of our everyday lives. Yet the democratic process is most effective when intelligent, thoughtful debate and basic civility prevail. Personal attacks are almost always used as a substitute for a position that has little or no basis in fact.
It’s time to move beyond the same brand of divisive politics that we see every day on the evening news. More than anything, we need to devote our energies to achieving our common objectives of restoring the appropriate level of respect for the airline pilot profession and re-engineering American Airlines’ corporate culture. We have a chance to end the divisions, the sarcasm and the bitterness espoused by some on C&R, but it’s up to you to make that individual choice about what the new American Airlines will be like.