The problem with a HP-US merger, quite simply, is the US employees, particularly the seniority involved.
HP's finances are not bleak. Obviously, everyone is suffering, but HP is doing better than most. On the other hand, if the current lousy industry conditions continue, US will not emerge from bankruptcy in the summer, if at all.
HP is clearly looking for opportunities to grow, and Doug Parker has said he intends to make HP the premier LCC in the country. In my mind, HP is in smart-acquisition mode. Having lined up financing for a TZ deal shows that they are serious. But Parker also cares about his employees, I don't believe he'd sell them out. He's also in his early 40s, so I think he's planning to build himself an major airline to stick with.
My point is I think HP would be the acquirer if a deal with US were to ever happen. And, like I said, the seniority of US workers is an issue (not to mention all the furloughed employees). HP's would essentially be "stapled" if standard seniority integration were to be followed, and that seems untenable for an acquirer. The other MAJOR issue is that US employees have been through so much BAD stuff, HP might balk at getting together with such a demoralized workforce.
IF there were to be a HP-US merger -- and at this point, the odds seem remote -- the two companies would probably be run separately for a period of a couple years, but with a full codeshare and FF reciprocity. Given the age of US' workers, many would retire, and you'd even likely see buyouts offered to "weed out" the old, failed mindset among bitter workers.
In those couple years, you'd probably see all growth from the company come in the America West brand, even if places like PHL or CLT, because with a full FF linkup, your customers would know it's the same. Then, eventually, the two companies would be combined into one airline -- whichever brand management felt better about.
HP's finances are not bleak. Obviously, everyone is suffering, but HP is doing better than most. On the other hand, if the current lousy industry conditions continue, US will not emerge from bankruptcy in the summer, if at all.
HP is clearly looking for opportunities to grow, and Doug Parker has said he intends to make HP the premier LCC in the country. In my mind, HP is in smart-acquisition mode. Having lined up financing for a TZ deal shows that they are serious. But Parker also cares about his employees, I don't believe he'd sell them out. He's also in his early 40s, so I think he's planning to build himself an major airline to stick with.
My point is I think HP would be the acquirer if a deal with US were to ever happen. And, like I said, the seniority of US workers is an issue (not to mention all the furloughed employees). HP's would essentially be "stapled" if standard seniority integration were to be followed, and that seems untenable for an acquirer. The other MAJOR issue is that US employees have been through so much BAD stuff, HP might balk at getting together with such a demoralized workforce.
IF there were to be a HP-US merger -- and at this point, the odds seem remote -- the two companies would probably be run separately for a period of a couple years, but with a full codeshare and FF reciprocity. Given the age of US' workers, many would retire, and you'd even likely see buyouts offered to "weed out" the old, failed mindset among bitter workers.
In those couple years, you'd probably see all growth from the company come in the America West brand, even if places like PHL or CLT, because with a full FF linkup, your customers would know it's the same. Then, eventually, the two companies would be combined into one airline -- whichever brand management felt better about.