Why US Airways May Fly Solo
April 24, 2008, 9:59 am Link to This
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Topics Mergers & AcquisitionsIndustries Airlines/Autos
US Airways on Thursday joined the other large, United States-based network carriers in reporting a major quarterly loss: It said it was $236 million in the red. But while it has been invited to the money-losing party, it seems to be the only major American airline not invited to the merger jamboree.
Why? Bankers close to the company say the airline doesn’t offer much to a merger partner. Its lack of choice international routes, as well as the hangover from its 2005 merger with America West, has made it the odd man out.
Doug Parker, the chief executive of US Airways, kicked off the latest round of airline merger mania last year when his company made an unsolicited offer to buy then-bankrupt Delta Air Lines for $10.2 billion. But Mr. Parker’s dream of creating a mega-airline never got off the ground, as Delta management convinced the creditors committee that an independent Delta was in their best interest.
Fast-forward to last week, when it was Delta that was doing the shopping, announcing a tie-up with its SkyTeam partner, Northwest Airlines.
And what of US Airways? The airline’s stock has plummeted more than 80 percent since the Delta deal failed to go through early last year. It is the only major carrier that is rarely mentioned as a possible merger partner for the other remaining legacy carriers. Continental Airlines and UAL, the parent of United Airlines, are supposedly cozying up together. AMR, which owns American Airlines, has been in discussion with Continental as well.
The reason US Airways remains a wallflower has to do with the way it was formed and where it flies. When US Airways emerged from bankruptcy in 2005, it rebranded itself as a “low-cost carrier.†It even chose “LCC†as its stock symbol to reflect its new mission as a no-frills airline. Its merger with America West offered transcontinental coverage to what was, at the time, an East-Coast-centric airline.
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Of course we may all be surprised in the end, but interesting read otherwise.