They are even using humor in their full-page newspaper ads. I didn't save the papers, but a couple of days ago in the New York Times and Boston Globe they bludgeoned the reader several times throughout the ad to use www.usairways.com.
Then, in case the reader didn't get the message, the end of the ad said (to paraphrase), "oh, did we forget to tell you? Use www.usairways.com."
(you had to be there)