$7,000 for a Business Class ticket across the pond on an airline that delivers, is not crazy if you are a business traveler about to close a multi-million dollar deal.
Sadly, Airways, under current management, continues to alienate their best customers. Unless Senior Management reverses its continued downward spiral, their current profit picture will not be sustainable, long term.
EXACTLY! PERFECT! AMEN!!! VERY well stated.
I have this friend, I know him well....lets call him "Preston." Lets say Preston owns his own consulting biz that specializes in helping suppliers market high end, oh, lets call it, "wine" to people and business that purchase high end wine. And this Preston friend of mine does, oh, roughly $1,500,000 in sales....in a slower year...and my friend Preston travels, oh, say, 150,000 "EQM" per year at a cost to his business or around $35,000 to $40,000 for his own flying. That's less then 3% of Preston's overhead, air travel.
Now because "Preston" doesn't actually own the product (remember, he's only a consultant) he has very, very low overhead. His basic overhead is the expense of T&E and maybe 4 or 5 employees. And my friend Preston, when he travels as much as he does, he prefers to be comfortable AND productive.
Now, for my friend Preston, wine country is on the West Coast in the US...and in the Mediteranean region in Europe (Yes, I know wine is everywhere, this is just where Preston's clients are.) And my friend lives on the east coast. When he travels, he has NO problem buying F-Class...because, he wants to be comfortable and productive. So he does it.
To the point above, at less then 3% of his overhead, it's not a lot of money. Preston also like to have a nice car in the driveway, so his clients can be comfortable when they visit. In fact, he like to have 2 nice cars. Dresses decently, etc. That's not to brag for Preston, just so everyone can understand his mindset and purchasing patterns.
So, the point is this: While the rocket scientists at The Sand Castle continue to paint every customer into the same box and CONSTANTLY tell everyone what customers will and wont pay for, there are a number of people out there who are more "service oriented" then "cost driven."
Meanwhile, to the point of the quote above, there are PLENTY of people who make far more money then my friend Preston....who can and do afford and pay for good service. And the rocket scientists at The Sand Castle continue to lie to everyone.
Again, it's TOTALLY okay to be a slacker, crappy, dirty, outdated, non-performing product. NOTHING wrong with that at all! My friend Preston also owns a real estate company...that rents "affordable housing" (aka "not so nice housing") to lower income people...and the apartments are marketed and rented as such. But Preston DOES NOT waste anyone's time by pretending these are anything different then they are. Translation: Preston would be totally okay with the slacker, crappy, dirty, outdated, non-performing product US sells....as long as it doesn't cost "top dollar." And that's primarily why Preston avoids US like the plague, becuase the slacker, crappy, dirty, outdated, non-performing product is priced at the same price as, oh, CO or UA...that isn't a slacker, crappy, dirty, outdated, non-performing product.
There are lots of "Prestons" out there....and there are lots of people that BANK way more money then Preston. $1.5 Mill ain't that much money in sales, especially before expenses and taxes. And to insist and insult those people out there with slacker, crappy, dirty, outdated, non-performing product after taking their money? Well, that "business model" isn't sustainable and one of these days, that will come boomeranging back at them...for certain.