Small Market Flyers Get First Class Option on US Airways Express

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http://finance.yahoo.com/news/Small-Market-Flyers-Get-First-bw-1012914370.html?x=0&.v=1

Press Release Source: US Airways On Wednesday April 6, 2011, 5:00 pm

TEMPE, Ariz.--(BUSINESS WIRE)-- US Airways (NYSE:LCC - News) today announced the addition of First Class service to 110 US Airways Express regional jets – expanding the number of domestic flights with First Class and the availability of upgrades for the airline’s Dividend Miles Preferred frequent flyer members. The Company also announced several enhancements to its domestic First Class and Envoy international business class experience.



US Airways will install First Class on the Embraer 170 and 175 and Canadair Regional Jet 700 and 900 with the initial introduction scheduled for the Embraer E175 fleet beginning this October. The three remaining regional jet fleets will be completed by the end of January 2012. The seats will offer generous legroom and personal space in a 1-2 configuration throughout the dedicated First Class cabin. Once completed, US Airways will offer the highest percentage of daily departures with a First Class cabin among the four major network carriers.



“With the installation of First Class on US Airways’ Express partner aircraft we’re able to offer our First Class customers seamless, same-class service to the more than 85 destinations these aircraft serve,” said Andrew Nocella, senior vice president marketing and planning, US Airways. ”This will also offer our Dividend Miles Preferred members complimentary upgrades on nearly 640 more flights each day.”



When installation is complete, First Class customers can expect the same benefits when traveling on First Class-equipped US Airways Express aircraft that they currently experience on mainline flights including:



Priority check-in
Priority security lines (where available)
Early boarding
A dedicated cabin
A larger seat with increased legroom
Complimentary alcoholic beverages
Complimentary snacks
Complimentary pillows and blankets
Priority baggage handling


“US Airways Express serves a very important role for our airline and our customers,” said Dion Flannery, president, US Airways Express. “By working with our partners PSA, Mesa and Republic Airways, we’re now able to provide the level of service and comfort our First Class passengers desire while connecting them to mainline flights in our hub cities.”


Aircraft
Type Aircraft in
Fleet First
Class
Seats First
Class
Pitch Coach
Seats Coach
Pitch Total
Seats
CRJ-700 14 9 37” 58 31” 67
CRJ-900 38 9 38” 70 31” 79
EMB-170 20 9 37” 60 31” 69
EMB-175 38 8 37” 72 31” 80



The airline anticipates that the addition of First Class to US Airways Express will be revenue positive in the first year due to the additional revenue from First Class sales and the sale of upgrades.



For more information about US Airways Express First Class visit www.usairways.com/expressfirst.



US Airways also announced that on April 1 it introduced heartier meals and new snacks to its domestic First Class and brought back glassware on all meal flights. On flights between 1.5 and 3.5 hours, the airline replaced its existing snacks with a new lineup of larger, premium brand snacks such as Late July® Bite Size Cheddar Cheese Crackers, Immaculate Baking Co® Chocobillys® chocolate chip cookies and Newtons® Mixed Berry Fruit Crisps. Almost all the new snacks are made with all-natural and/or organic ingredients and range from savory to sweet.



On flights longer than 3.5 hours that depart between 5 a.m. and 8 p.m., First Class customers will now have an upgraded breakfast, lunch or dinner with their choice of two hot entrees, including a vegetarian option. In addition, lunch and dinner meals now include fresh appetizers, upgraded premium desserts and a choice of bakery breads. Menus will vary slightly on Embraer 190 and Boeing 737 aircraft.



Nocella added, “We believe it’s important to offer a truly first class experience for those customers who choose to purchase First Class and for our Dividend Miles Preferred members who enjoy the unlimited upgrades they receive from our frequent flyer program. We’ve taken a fresh look at our onboard experience and upgraded those First Class attributes that are important to these customers.”



Finally, on May 1, US Airways will launch a series of enhancements to the food and overall meal presentation in Envoy, the airline's business class product to Europe, South America and the Middle East. The redesigned menu will feature a signature six ounce American-style filet plus three other entrée choices, one of which is always a vegetarian dish. Appetizers, desserts and arrival snacks will also be refreshed to provide a restaurant-style experience on board. All of these menu enhancements will be offered on new and modern china that will upgrade the overall meal presentation.



Additional information about Envoy and the Envoy Suite is available at www.usairways.com/envoy.
 
Great, less seats to oversold cities only serviced by rj's....

Meanwhile, Delta in trail with a 757 into same city....go figure
 
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This is great news. I honestly think that F cabins on RJ's will mean much more to so many more elites than the upgraded food service and glassware on transcons. ;)
If the HP’ers can pull it off without TEMPEing it
 
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If the HP’ers can pull it off without TEMPEing it
That's always been a problem. Throw in the College Interns with NO Airline EXPERIENCE or INSIGHT in to HOW a REAL Airline operates, "Houston....We have a problem". In SIX Years it has been one dumb decision after another. Have never seen such INCOMPETENCE "TRY" to reinvent The Wheel on a regular basis.
 
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That's always been a problem. Throw in the College Interns with NO Airline EXPERIENCE or INSIGHT in to HOW a REAL Airline operates, "Houston....We have a problem". In SIX Years it has been one dumb decision after another. Have never seen such INCOMPETENCE "TRY" to reinvent The Wheel on a regular basis.

Not to diminish what is generally speaking a positive news day for US Airways you bring up a good point.

The "incompetence" to which you refer is likely perceptual, based on what I have long called "The High Cost of Cheap". It's not so much that the people are flawed as much as it is the business model is flawed resulting in poor product definition and a company that follows trends rather than blazes a trail.

With the current management team US Airways will always be a "Me Too" company which is OK unless you happen to be the smallest of the network carriers. It's very difficult to grow organically in the airline business and that leaves you either being the buyer or the seller. The company doesn't have the $$$$ to go on a shopping spree and their Labor Relations suck to the point that no one wants them.

Given the above realities does it surprise anyone that they are trying to wring every once of revenue out of what they have?
 
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CRJ-700 14 9 37” 58 31” 67
CRJ-900 38 9 38” 70 31” 79
EMB-170 20 9 37” 60 31” 69
EMB-175 38 8 37” 72 31” 80


My experience with the all coach Embraers has been positive, but the person who designed the interiors of the US's CRJs must have also been one of the developers of waterboarding.

Recently, I have been on DL's CRJ-900 and EMB-175s. F was excellent on both and Y looked like a normal Y. A potential problem is that US is trying to get in 3 additional Y seats on the 900 and 4 more total seats on the 175 (DL is 12+64). Decreased pitch in both F and Y was a major reason in switching most of my flying away from US and this decision may reinforce my choice.
 
My experience with the all coach Embraers has been positive, but the person who designed the interiors of the US's CRJs must have also been one of the developers of waterboarding.

Recently, I have been on DL's CRJ-900 and EMB-175s. F was excellent on both and Y looked like a normal Y. A potential problem is that US is trying to get in 3 additional Y seats on the 900 and 4 more total seats on the 175 (DL is 12+64). Decreased pitch in both F and Y was a major reason in switching most of my flying away from US and this decision may reinforce my choice.


As far as the proportion of FC seats, depending on how you look at it, US Express will have the highest percentage of First Class-equipped RJs out of the three other big airlines, American, United/Continental, and Delta. The following numbers are just estimates, but I think they're very close to actual numbers, and current as of April 8. US will be outfitting 110 out of 301 aircraft-36.5% of their regional fleet. American only has 13.5% FC-equipped regional aircraft, 37 planes out of 274, while Delta has 154 aircraft out of 651, making the percentage of FC equipped RJs 23.6%.

United/Continental can be taken two ways. Considering only the United Express fleet, there are 132 FC equipped RJs out of 292, giving UA a total of 45.2%. If you include the Continental Express brand, the number plummets to only 25.8%, because all of Continental's ERJs do not have FC.


As far as what this will change for US Airways' public perception, it could potentially be very large. US Airways uses RJs on long routes, sometimes, such as PHX-OMA, and if they have better service and a better product, it would raise profits for them.
 
Sparrowhawk

For what its worth, DL only carries 6 bottles of gin on an RJ 3 for each way since they double cater most flight. So on RJ flights I have switched to Woodford Reserve, there seems to always have plenty.

Woodford Reserve is one Yummy bourbon. Almost reason enough to switch to DL.