I could talk about this stuff all day as I truly value as well as enjoy studying companies that excel in customer service (for me, Wells Fargo, Whole Foods, Nordstrom, Ritz Carlton). The vision and expectation is clearly established at the top and clearly executed down through every layer, to the front line. Consistency at every level. It turns me on, actually.
From a "strategic" point of view, it's called "Front Stage, Back Stage."
The "Front Stage" is all the stuff you see with the product....in the case of an airline, it's the seat, the service, the customer service, etc. In the case of this thread, the "Envoy Seat on the B762.
The "Back Stage" is all the stuff that goes into making the product work. The research that goes into buying the seats, paying for the seats, executing and implementing the seats.
The "Front/Back Stage" reference is derived from a play or a motion picture...LOTS of work goes on behind the scenes that you never see, but if it didn't happen, the play or movie would not be good.
The strongest products and "customer satisfaction" comes from well executed "back stage" work.
I would argue, US Airways has a horriffic "back stage" program. Yes, the airplanes are airworthy and they fly well, but the customer sees FAR too much "back stage" when things go wrong...and the management frequently airs the back stage and schluffs blame off on others, like the ATC and customers who won't pay...not standing behind the product, therefore effectively saying, "we don't have our house in order, we can't guarantee anything will work the way it's supposed to...other then the airplane landing safely." And the management seems happy to believe that "minimal expectations" are acceptable...."airplane arrives on time, with your luggage" appears to be all that matters....and even that part hasn't been executed well.....these are all signs of a very weak management. Perhaps the limelight has been traded for actual, effective work? Just one of my observations.
Companies with EXCEPTIONALLY strong "back stage" work are the Nordstroms, The Rits, Four Seasons...and Bank Of America, who has done an AMAZING job moving to the top ranks in customer service. In the airline world, CO and YX are the models.
I flew CO from PVD-IAH via EWR today...in F Class.....paid. I arrived on time and with my bag. Super. I expect that. But what draws the extra $200 or $300 out of me to "pay the money" and not rely on an upgrade are the things that are important and worth something....a seat that works, a clean airplane, a decent meal, good IFE....etc.
None of this is rocket science...it's really VERY simple. The fact that its been made so damned complicated baffles me. And the fact that US managment is getting away with it is even more confounding to me.
Then again, what the hell do I know? I'm just a passenger who won't pay for service.
😉