aredeeyou22
Veteran
- Joined
- Nov 12, 2003
- Messages
- 829
- Reaction score
- 17
Thanks. That answers my question, more or less. People love the IFE (who wouldn't?), but the majority are not willing to actually pay to have it. In reality, JB still has to match fares (didn't Jetblue just start a $39 fare sale in some short haul markets?), thus operating their IFE at a loss, as compared to airlines that do not offer IFE.When we had RoachFEST '04 we had the pleasure of having both Brad Beakley and Andrew Nocella visit with us along with 8 other CCY execs
Andrew maintains that the general flying public is sooooo price sensitive that a shift in price as little as $2.00 will cause bookings to drop. Now I happen to be a bit skeptical of Andrew's assertions. However I have to defer to Andrew as I happen to be of the opinion that he is one of the smartest men I've ever met.
Therein lies the problem.