There is no way to prove that somebody books away from US, or why, but perhaps Customer Relations can produce correspondence from disappointed customers that they will "no longer fly US" because they removed their IFE systems. And I do know that three separate non-frequent flyers have told me, without knowing that I fly US, and without any provocation from me whatsoever, that they think US is awful because there is no IFE on transcons anymore, and you have to pay for non-alcoholic beverages. Do I think that the lack of IFE by itself causes people to book away? Probably not for most people. But when you add up all of the other factors....there are compelling reasons to fly another airline.
Again, all opinions. I am looking for concrete proof that people have been booking away from US because of the IFE issue only. I am not saying they don't, just looking for proof.
I don't think that AA and NW make fair comparisons.
Seriously? Aren't these full service airlines?
AA flight 545, a M83 from DFW to SEA, is blocked at 4+25. NW, flight 275 from DTW to SAN is blocked at 5+00. Sounds pretty darn close to a transcon to me, with *ZERO* IFE. None. Are people booking away, and are AA and NW seeing decreased loads/ revenues from these, and similar trips where, say JB or DL offer a nice IFE product?
And neither AA or NW removed existing IFE systems from their aircraft.
NW used to offer IFE domestically. They were either removed or disabled. And even if they didn't, they had aircraft flying 4+ hour flights delivered sans IFE. How is that different from US?
I agree that CO made a shortsighted move by delivering some 737's without IFE.
Thank you. You would think they would have planned ahead, just like US should have....
And I absolutely believe that jetBlue does enjoy higher ticket sales because of their IFE system. LiveTV is a fundamental component of jetBlue's brand identity.
Opinion. Please show where JB is enjoying a
revenue premium over other legacies and LCC's (WN for example) because of their exemplary IFE.
Don't get me wrong, I think it's ridiculous that US had perfectly good equipment onboard, and decided to disable it (ala NW years ago...). Just wondering about some numbers here....