Being an airline enthusiast, I like airline ads with airlines in them, although the public may not feel the same way. I liked Americans ads with the Enya tune in the background showing thier planes and employees, it made an impression.
I also like the new United ads. The use of Rhapsody in Blue as thier consistent theme song, the unique animation showing actual flying experiences. They are warm and classy and make you feel its a proud company. I really wish US would use its theme song and present itself as a classic like that... The public doesnt buy the whole "We're so kooky with our craaazy fares!" slant, they know we're broke and under attack... appealing to sentiment and emotions might do a little better.
The GoFares ads are cute in thier own way but still do nothing to promote the actual airline. In fact our name appears only in the web address (so early 90s by the way) and our logo for a split second on the newspaper. They couldnt have thrown a plane onto the end of it? The ads could just as well be for a set of lawn chairs, microwave dinners, or long distance calls (OK, maybe not that bad- I detest those dumb phone commercials...) I think I'd like them better if the company itself had a more established, marketed, image and they were just for these particular fares.
