Be Careful What You Wish For.
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You can tell by the time and efford you took to make a tasteless joke.
U's new Children's reading program
- Thread starter ALPO NO MO
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N965VJ
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Is there a (non-TheHub) link where this program is described?
There’s nothing about it on the main US site.
There’s nothing about it on the main US site.
cactusflyer
Senior
I think the timing of this program may have a little more to do with upcoming spring break travel followed by summer travel. Many families travel during this time.
Hopefully, this will give the munchkins something to do rather than incessantly ringing the call buttons asking more soda.
On a whole other note, did they really need to print this up and mail a letter to the employees at home to educate them on the new program? It was a waste of paper and postage to say the least. Something like this could have been effectively communicated via must reads, the hub, etc.
Hopefully, this will give the munchkins something to do rather than incessantly ringing the call buttons asking more soda.
On a whole other note, did they really need to print this up and mail a letter to the employees at home to educate them on the new program? It was a waste of paper and postage to say the least. Something like this could have been effectively communicated via must reads, the hub, etc.
Astro sez:Had to add my two cents on THIS ONE. I agree with the comment made above along with Piney. I personally feel the entire "Do Crew" Program is nothing more that Corporate Window Dressing to give the appearance of a Warm & Fuzzy Feeling for the communities they serve...... I think that may be unfair to the frontline employees that serve on the "Do Crew".
Prince of PAWOBs
Veteran
Etops and Be Careful,
You are being far too selective in what you are reading into my post. I didn't say it was bad, I said it was the wrong thing for an operationally challenged airline to be concerned about right now, and in about so many words.
Monetary donations from questionable people has ZERO to do with my post, nor does PHL complaining, where I have NEVER WORKED, nor would ever choose to do so.
Consider a few other things, while you frown at my posts:
1) Kids are going to pass along germs by handling these books. I don't know how one goes about santizing a book, besides possibly burning it. That would be a real hoot for the kids.
2) Yet another item for F/A's to clean up in between flights. When they're taxed to do everthing else, US adds yet another item to do. Is sky librarian a legitimate job title?
3) Is this program going to be offered in the terminals? That would make more sense to me, since most of the time spent waiting is during boarding - a time where reading to a child is probably more beneficial since you can hear what's being read, and it's the time where most of the kids get bored the most.
Like others have said, it's a distraction. I question the timing and the motive, as well as why US has this need to be socially responsible instead of being a quality airline.
You are being far too selective in what you are reading into my post. I didn't say it was bad, I said it was the wrong thing for an operationally challenged airline to be concerned about right now, and in about so many words.
Monetary donations from questionable people has ZERO to do with my post, nor does PHL complaining, where I have NEVER WORKED, nor would ever choose to do so.
Consider a few other things, while you frown at my posts:
1) Kids are going to pass along germs by handling these books. I don't know how one goes about santizing a book, besides possibly burning it. That would be a real hoot for the kids.
2) Yet another item for F/A's to clean up in between flights. When they're taxed to do everthing else, US adds yet another item to do. Is sky librarian a legitimate job title?
3) Is this program going to be offered in the terminals? That would make more sense to me, since most of the time spent waiting is during boarding - a time where reading to a child is probably more beneficial since you can hear what's being read, and it's the time where most of the kids get bored the most.
Like others have said, it's a distraction. I question the timing and the motive, as well as why US has this need to be socially responsible instead of being a quality airline.
The Do Crew has been alive at America West for many years and have always been involved in these programs. Try to and spin this any other way is simply a display of ones personal agenda.
Agreeded..........................................
here is a fact sheet aout th program.
US Airways’ National Partnership with Reading Is Fundamental
Reading Is Fundamental (RIF) is the oldest and largest children’s and family nonprofit literacy organization in the United States. RIF’s highest priority is preparing and motivating children to read by delivering free books and literacy resources to those children and families who need them most.
Why a cause-marketing partnership with RIF?
• Broad issue that resonates/impacts everyone
• Watch videos, listen to music or read inflight
• Aligns with marketing initiative to enhance the customer inflight experience
• Future workforce development
• Organization has strong support from government officials
Engaging our Customers
• Inflight Customized Books – For the month of March, a customized Maisy children’s book, Come Fly with Maisy, will be in the seatback pocket of domestic mainline flights. With half storybook/half activity book, passengers will be encouraged to take the book and share it with a child.
• Lending Libraries – Customized, aviation-themed children’s libraries (75 books) will be set-up in all 21 US Airways Clubs where children can read while they wait for their flight. The Maisy book will also be distributed in all kids activity paks.
• Read with Kids Challenge – Customers and employees will log on to RIF.org to track the time they read for a chance to win US Airways’ travel prizes. The challenge will last for three months (March through May).
• National Media Attention – RIF will reach out to educational trade publications, congressional contacts and the media; taking lead on a proactive public relations effort.
• Marketing Channels – Banners at ticket counters, inflight announcements, inflight video, Dividend Miles communication, usairways.com, etc.
• Inflight Magazine – Doug’s column in March 2008 to discuss partnership.
Engaging our Employees
• Adopt-A-RIF – Targeted giving and Do Crew Reading Rallies in hub and focus cities with local RIF Chapters.
• Travel Journals – Customized, co-branded travel journals available for pilots and flight attendants to take to schools and distribute to kids when talking about their career.
• Launch Event – Press conference/media event on Friday, February 29 in PHL-CLT-PHX announcing partnership and celebrating literacy with employees and their families, including Maisy mascot, food, media and government leaders.
• Letter– Mailed home to employees with a customized bookmark and information on how they can get involved through volunteerism and participate in the Reading Challenge.
Call to Action
• Encourage our passengers and employees to read to a child
• Increase awareness of Reading Is Fundamental and support the organization’s priority of reaching underserved children from birth to age 11 by providing 4.5 million children with 16 million new, free books and literacy resources annually
• Drive traffic to rif.org to obtain literacy resources, enter the “Read with Kids†Challenge and donate to RIF
• Attend a Launch event - Press conference/media event on Friday, February 29 at 10:00 a.m. local time in CLT, PHL and PHX announcing the partnership and celebrating literacy with employees and their families, including the Maisy mascot, food, media and government leaders.
US Airways’ National Partnership with Reading Is Fundamental
Reading Is Fundamental (RIF) is the oldest and largest children’s and family nonprofit literacy organization in the United States. RIF’s highest priority is preparing and motivating children to read by delivering free books and literacy resources to those children and families who need them most.
Why a cause-marketing partnership with RIF?
• Broad issue that resonates/impacts everyone
• Watch videos, listen to music or read inflight
• Aligns with marketing initiative to enhance the customer inflight experience
• Future workforce development
• Organization has strong support from government officials
Engaging our Customers
• Inflight Customized Books – For the month of March, a customized Maisy children’s book, Come Fly with Maisy, will be in the seatback pocket of domestic mainline flights. With half storybook/half activity book, passengers will be encouraged to take the book and share it with a child.
• Lending Libraries – Customized, aviation-themed children’s libraries (75 books) will be set-up in all 21 US Airways Clubs where children can read while they wait for their flight. The Maisy book will also be distributed in all kids activity paks.
• Read with Kids Challenge – Customers and employees will log on to RIF.org to track the time they read for a chance to win US Airways’ travel prizes. The challenge will last for three months (March through May).
• National Media Attention – RIF will reach out to educational trade publications, congressional contacts and the media; taking lead on a proactive public relations effort.
• Marketing Channels – Banners at ticket counters, inflight announcements, inflight video, Dividend Miles communication, usairways.com, etc.
• Inflight Magazine – Doug’s column in March 2008 to discuss partnership.
Engaging our Employees
• Adopt-A-RIF – Targeted giving and Do Crew Reading Rallies in hub and focus cities with local RIF Chapters.
• Travel Journals – Customized, co-branded travel journals available for pilots and flight attendants to take to schools and distribute to kids when talking about their career.
• Launch Event – Press conference/media event on Friday, February 29 in PHL-CLT-PHX announcing partnership and celebrating literacy with employees and their families, including Maisy mascot, food, media and government leaders.
• Letter– Mailed home to employees with a customized bookmark and information on how they can get involved through volunteerism and participate in the Reading Challenge.
Call to Action
• Encourage our passengers and employees to read to a child
• Increase awareness of Reading Is Fundamental and support the organization’s priority of reaching underserved children from birth to age 11 by providing 4.5 million children with 16 million new, free books and literacy resources annually
• Drive traffic to rif.org to obtain literacy resources, enter the “Read with Kids†Challenge and donate to RIF
• Attend a Launch event - Press conference/media event on Friday, February 29 at 10:00 a.m. local time in CLT, PHL and PHX announcing the partnership and celebrating literacy with employees and their families, including the Maisy mascot, food, media and government leaders.
If you are all so philanthropic go and volunteer for a charity on your own, not representing US Airways. You serve the charity and are not doing exactly what this management wants, to make THEM look good not you. If they truly cared about the welfare of people, they would start with their own employees. By doing any type of volunteer work that they organize, you are just making them look like the "model" corporation they want to look like but don't want to make any effort to become.
Oh and by the way, before everyone starts flaming me, I do volunteer. In fact I volunteer at least two days every week to local charities but I do so because it is the right thing to do, not to make US Airways look better.
Oh and by the way, before everyone starts flaming me, I do volunteer. In fact I volunteer at least two days every week to local charities but I do so because it is the right thing to do, not to make US Airways look better.
What is the cost of the program?Does HP have spreadsheet?This should be brought up at bargaining. GOOD IS AS GOOD DOES.
there is no need to flame you. you choose to do what you want and have every right to do so . it is a free country. i am volunteering because i beleive that reading is an important part in a childs life. i have 2 little boys and i read to them every chance i get. so this program the company is launching is very important to me personally. it's a good thing plain and simple. and i am doing because i feel it's the right thing to do. by the way , good for you for volunteering in other local charities . we need more people like you.
You know your very mature response has made me change my view. You are right, if this is something that you believe in and it does help someone, then that is great. I still feel the reason why US is doing it is wrong, ie. make them look good but if the end result is that it helps someone, great. By the way, I have children also and I commend you for taking an active roll in reading to them. I do the same and so many parents lose sight as to just how important it is.
hope to fly with you soon. have a good day!
I would have to get a trip to do that.
EyeInTheSky
Veteran
Good one!
And, what is with everyone on here? It's a joke people -- get the sticks out of your bums and have a chuckle (or Chuck...if that's your thing). Life is too short to be this uptight.
Oy
Later,
