This just raises some concern. Trashing US Airway's name and trying to make it better at the same time.
Why "Delta Air Lines"?
The choice was made with the same logic that was used to determine US Airways over America West. Back when the US/AWA merger was in the works, the company enlisted the help of a well-known polling firm to conduct a survey with travelers from around the nation.
Several strong themes emerged from this study, including the fact that Southwest Airlines has the strongest airline name brand, followed by American, Delta, and United, and that everyone else lags behind. The US Airways brand was chosen over America West largely because many more consumers recognized it.
Coming in among the top three, the Delta Air Lines brand is clearly a very powerful one on a global basis. That translates to brand equity, meaning Delta is a well-known brand more so than US Airways. To ignore that would be irresponsible to our employees and other stakeholders.
If the merger fails to materialize, US Airways will continue to operate proudly under its name, re-energizing it and earning back customers because yes it's a fitting and well-known name for an airline that spans the nation and far beyond.
Why "Delta Air Lines"?
The choice was made with the same logic that was used to determine US Airways over America West. Back when the US/AWA merger was in the works, the company enlisted the help of a well-known polling firm to conduct a survey with travelers from around the nation.
Several strong themes emerged from this study, including the fact that Southwest Airlines has the strongest airline name brand, followed by American, Delta, and United, and that everyone else lags behind. The US Airways brand was chosen over America West largely because many more consumers recognized it.
Coming in among the top three, the Delta Air Lines brand is clearly a very powerful one on a global basis. That translates to brand equity, meaning Delta is a well-known brand more so than US Airways. To ignore that would be irresponsible to our employees and other stakeholders.
If the merger fails to materialize, US Airways will continue to operate proudly under its name, re-energizing it and earning back customers because yes it's a fitting and well-known name for an airline that spans the nation and far beyond.