Rumors are flying around that SWA will once again forgo in another airline purchase, or merger. We have always heard about Alaska Airlines. Someone finally asked G. Kelly about it. Take it as you will, BUT, why can't he talk about confidential information on this issue. Here's his response to an employees question about future airline mergers.:
Jason: My name is Jason. I'm an Operation Agent in Nashville, and my question for Gary is: do we have
any intentions on buying any other airlines down the road?
Gary: Well, hello, Jason. Great question and, you know, that's one of those things that I can't give you
anything that's confidential, so, let me just answer this question this way: we've acquired airlines in our history and AirTran is, depending on how you count some of the acquisitions we’ve made, the fourth. I
think acquisitions are challenging—they are very unique—and they need to make sense. It especially
helps to do an acquisition if other growth opportunities are not available because every company
aspires to grow. Growth is good for our People; growth is good for Shareholders; it's certainly good for
the Company.
At this point, we worked really hard, and, especially over the last four years, to create the capabilities to
grow Southwest Airlines and the interesting thing is—again, I've been at Southwest for 28 years—in my
28-year history, we've never had a point in time like this one where we have so many growth
opportunities. So, you probably heard me say that right now we have 50 potential destinations that we
could add to the Southwest route map. They're all beyond the 48 states, but we've never had that many
opportunities at a given point in time ever in our history. Some of it was the nature of our route system
where we would grow gradually and any point in time we might be able to add five new cities—and we
wouldn't add them all at once. But, I'm just talking about having an opportunity. So, very significant
opportunities to grow, and we don't need an acquisition to grow Southwest Airlines is the point.
AirTran has worked out beautifully. AirTran has boosted Southwest by 20-to-25 percent. You look at
our record stock price—our record earnings—that we're enjoying. The fact that we have our return on
invested capital target within our sights—AirTran has helped us achieve all that in a very meaningful
way, and it's worked out very well. AirTran added a significant amount of domestic geography; it added
Washington Reagan Airport; it added Atlanta and 15 other domestic cities—much less, you know, a toe
in the water, if you will, in terms of international service. So, it's worked very well.
Right now our focus is on completing the work that we set out to do in 2010. We brought online the
737 -800; we've implemented a new frequent flyer program; we've launched international; we're in the
final stages integrating AirTran; and we have launched the replacement of our reservation system.
That's our focus, and that will continue to be for other foreseeable future. Over the next five years, I
think, our focus ought to be on growing Southwest Airlines, focusing on hospitality—serving our
Customers exceptionally well, and running a very reliable airline. In particular, we need to make sure
that we restore our ontime performance to where we were in 2012, and I'm very confident that we will
do that.
So, that's what we need to be passionate about. That will be our focus over the next five years and as to
whether or not another acquisition makes sense, we'll just have to stay tuned on that. But we have
wonderful growth opportunities at Southwest Airlines now that I know you're as excited about as I am
Jason: My name is Jason. I'm an Operation Agent in Nashville, and my question for Gary is: do we have
any intentions on buying any other airlines down the road?
Gary: Well, hello, Jason. Great question and, you know, that's one of those things that I can't give you
anything that's confidential, so, let me just answer this question this way: we've acquired airlines in our history and AirTran is, depending on how you count some of the acquisitions we’ve made, the fourth. I
think acquisitions are challenging—they are very unique—and they need to make sense. It especially
helps to do an acquisition if other growth opportunities are not available because every company
aspires to grow. Growth is good for our People; growth is good for Shareholders; it's certainly good for
the Company.
At this point, we worked really hard, and, especially over the last four years, to create the capabilities to
grow Southwest Airlines and the interesting thing is—again, I've been at Southwest for 28 years—in my
28-year history, we've never had a point in time like this one where we have so many growth
opportunities. So, you probably heard me say that right now we have 50 potential destinations that we
could add to the Southwest route map. They're all beyond the 48 states, but we've never had that many
opportunities at a given point in time ever in our history. Some of it was the nature of our route system
where we would grow gradually and any point in time we might be able to add five new cities—and we
wouldn't add them all at once. But, I'm just talking about having an opportunity. So, very significant
opportunities to grow, and we don't need an acquisition to grow Southwest Airlines is the point.
AirTran has worked out beautifully. AirTran has boosted Southwest by 20-to-25 percent. You look at
our record stock price—our record earnings—that we're enjoying. The fact that we have our return on
invested capital target within our sights—AirTran has helped us achieve all that in a very meaningful
way, and it's worked out very well. AirTran added a significant amount of domestic geography; it added
Washington Reagan Airport; it added Atlanta and 15 other domestic cities—much less, you know, a toe
in the water, if you will, in terms of international service. So, it's worked very well.
Right now our focus is on completing the work that we set out to do in 2010. We brought online the
737 -800; we've implemented a new frequent flyer program; we've launched international; we're in the
final stages integrating AirTran; and we have launched the replacement of our reservation system.
That's our focus, and that will continue to be for other foreseeable future. Over the next five years, I
think, our focus ought to be on growing Southwest Airlines, focusing on hospitality—serving our
Customers exceptionally well, and running a very reliable airline. In particular, we need to make sure
that we restore our ontime performance to where we were in 2012, and I'm very confident that we will
do that.
So, that's what we need to be passionate about. That will be our focus over the next five years and as to
whether or not another acquisition makes sense, we'll just have to stay tuned on that. But we have
wonderful growth opportunities at Southwest Airlines now that I know you're as excited about as I am