the concept of selling drinks onboard is not a bad one. whats bad about it is that there is no accountability for all the cash being handled. i am sure we are making tons of money with this program. but until we go cashless , its a waist of time .
That would make it more difficult for some FAs to install "serving cart-shaped" swimming pools in their backyards, but that wouldn't solve the inventory shrinkage due to theft, improperly comped items, etc. That would just make it harder to steal the cash. You've first got to change mindsets.
We're talking about cheap sodas and bottles of water. On sale, I routinely pay less than $0.25/can and less than $0.17/bottle, respectively. Since longer than most of us have been alive (or at least flying), airlines have handed those items out for free to even coach passengers. Wasn't all that long ago (for me at least) that coach even got free booze. And all of a sudden the Desert Wunderkind thought that overnight, he'd bring in several hundred million dollars annually from selling these items for $2 each? Items that are nearly free when I buy them in groups of 12 or 24 at a grocery store? I know we've all heard the stories of how expensive drinks are when bought from Gate Gourmet or Sky Chef, but much of that is myth.
Free soft drinks in coach is simply an ingrained tradition, and changing that is bringing out some pushback. No surprise here.
I've been in office settings where the employee kitchen/breakroom is full of sodas and water. Ostensibly for visiting clients and meetings, etc. Yet the employees are permitted to drink them for free. Why not prohibit it or charge them a quarter each? Because that would not help keep morale where everyone wants it to be. Sodas and water are nearly free when you buy them in bulk. Charging $2 each for them (when you haven't been charging for them for decades), is gouging. Movie theatres, theme parks, sports arenas, etc. have NEVER come with free soft drinks. Coach cabins always have, and on nearly every other airline, THEY still are FREE.
Time for the castle to admit another blunder. They've gotten used to that lately, so admitting error shouldn't be all that difficult.