Kev,
despite what many here may believe, I have never said that DL has the best pay or benefits package in every category. Your assessment of DL lagging in QOL issues for many workgroups is indeed accurate, and many of the issues involve time off programs/benefits. Yet, DL has specifically detached its comparison of those benefits from what is available at other airlines and compared them with general industry as a whole and on that basis DL is very competitive. Most significantly, DL follows general industry instead of the airline industry on time off programs where airline employees have traditionally had benefits that were far in excess of general business/industry as a whole.
DL employees recognize that pay and benefits is a package just as it is at a unionized carrier. You may get your chance to tell your negotiators what matters to you at a unionized carriers but DL does the same research internally. The majority of DL employees would rather have higher pay than their peers than industry topping benefits because not all benefits are equally used by all employees.
For some groups of people, DL will clearly not be the leader in terms of the total pay and benefits package for the majority, DL either is or they don't believe they could get a better deal elsewhere.
And I don't really believe that most people WANT conflict but that is the model that has been used to most successfully achieve what is wanted in the past; the difference is that the OH pilot strike, the UA pilot work slowdown, and the AMFA strike all proved that mgmt. had enough tools at their disposal not only to deny the gains those groups sought but also to ensure those groups would be severely if not permanently limited in their ability to become leaders in obtaining labor cost increases.