This is probably one of the last statements I will make on the topic of US Airways and its treatment of elite customers, but this is my rant regarding the reversal of the mileage minimum and elite bonus miles, which was precipitated by loss of elite revenue and US Airways' need to fall in line with CO and UA.
I want to thank all of the employees who made my ride on this carrier bearable through good times and bad.
November 20, 2008
Dear US Airways,
I am a 20-year member of Dividend Miles and had been part of US Airways’ history from Piedmont, to US Air, to US Airways, and to this merger between US Airways and America West. Since 1998 I have held elite status – Preferred Plus, Gold Preferred, Chairman’s Preferred, and Platinum Preferred. I weathered two bankruptcies prior to this merger. And despite any issues that I may have encountered previously, the former versions of this company still knew not to bite the hand that fed them, their loyal frequent fliers, the customers they could count on to return time and time again through both prosperous and challenging economic times.
The last three years have seen the withering away of the US Airways I used to love, from the reduction of first class cabins and services, the removal of class-of-service bonuses, the addition of more fees than any other American carrier, a lack of respect for both employees and customers, and the removal of the Preferred Qualification mileage minimums and Preferred bonuses.
The first purpose of this letter is to thank you for rescinding the decision to take away the 500-mile minimum and the elite bonus miles for those few who elect to continue doing business with you.
However, it is truly unfortunate that it took the company seven and four months respectively to realize that these decisions were slaps in the face to your most loyal and high-revenue customers. Believe it or not, it is not just about the chance of upgrades, it is about flying a carrier that offers the total package of value, quality service, and loyalty benefits.
Therefore, it is with great sadness that I must tell you that this reversal came too late for me. I already moved on to Delta and Northwest this year, where I felt valued as a customer, where services and benefits have remained at a level with which I am comfortable, and where if flying coach, I do not have to pay for a basic, non-alcoholic beverage.
Perhaps this is the beginning of a movement towards a better US Airways, but I will not be a part of the journey. You lost me early on when you failed to recognize and appreciate the value of customer loyalty such as mine.
Regretfully,
DrBeth