You people just don't get it!!!!
Twice - I'm not sure you completely understand.....or "get it."
For some crazy reason, this company, US Airways attacks the people it seems to understand the least: People who spend money and the VFFers.
I'll attempt to bring a little understanding via a story I was telling someone just yesterday.
A friend of mine who I just enjoy and think is a wonderful young man came to me for some advice. He had gotten himself, a college student, into a little bit of credit card trouble. It happens. I can claim for myself, I've been there, done that, got the t-shirt.
So, this young man was in complete panic mode as the payments were truly starting to eat into what money he was earning each month. He asked for some advice. I of course gave him the "pay it all off stuff, etc."
But I told him this: "
You have a choice to make. You can basically stop living and lower your standards for everything, and pay the cards off. Or, you can make some changes...change your income situation. Change your thought process. Change how you think about what revenue or income you are generating."
My father taught me, at a very, very young age,
"do not look at something and insist you can't afford it, ask yourself what you need to do to have it." And that advice is what I gave this young man....because it has worked out well.
US Airways is in the same boat.
While I head CO, WN and others having the same concerns, I see them taking VERY different tacts...trying new things to ADD value to their product as opposed to stripping cost. (And we know when US strips costs it also strips value)
I've said all along:
"US Airways leverages off the two very groups of people that make if work, the employees and the pax."
Trust me
Twice....we ALL know fuel is a concern. We all put gas in our cars. Where we disagree with US is how to manage through it. CO and WN are working to manage through this issue, US is letting the issue manage it.
As my favorite author Robert Kiyosaki says:
"You either learn to manage money or you become a slave to it." Sadly, US Airways has become a slave to money.