- Feb 15, 2006
- 3,244
- 274
It's something we all know , but don't take much time to think about , our inflight us airways publication ... There's alot of talk about what needs to be made right with this company . If i could give one and only ONE suggestion to improve this company (minus my self interest ) it would be to actually produce a magazine that is half way decent . You know the only time i see someone pick up our magazine on a flight is when they have nothing and i mean NOTHING better to do , and usually after 5 or 10 mintues of reading it they put it back ....Did you know that these inflight magazines are free to take ? guess what NO ONE TAKES THEM ....
I took last months publication and decided to page throu it to see what kind of image we as an airline are sending out ... this is what i got "ADD WHORE!!!!!!!!!!!!!!!!!!!!" i turned throu page after page after PAGE of adds .... it was disgusting to me how many adds there were .Even when there weren't adds , you know an actual article it seemed to me like they were trying to sell the destination they were talking about in the peice .
As someone who actually READS let me communicate with corporate , i don't enjoy reading adds or seeing them on EVERY SINGLE PAGE .... i don't like reading propganda that is made out to look like a travel peice that is simply trying to sell me on a partiuclar place (i.e shop here, sleep at this approved hotel that paid us to be in this peice , eat at this store located at xyz street )..
Last months publication had 204 pages and you mean to tell me that 90% of that magazine was filled with adds ?
Look us airways , if you want to do one thing right , if you want your coustmer to get off of that aircraft and not feel pissed at being cramed into those tiny little seats and nickled and dimed for every little thing (food) then you need to do a better job at helping to make what can sometimes be 5 hour flights more bearable . Look we're not jet blue and it wouldn't be cost effective to put cable tv in everyone of our aircraft but i don't think asking for a half way decent inflight magazine is shooting for the moon here .
This is what could go into an effective in flight magzine .
A sutable cover ,june's cover was a picture of some brightly coloured chairs!!!july's cover was some vines growing on the side of a house !?! a back alley crack whore can come up with better covers .... We are a world wide airline , give me a cover of a forest , a natural wonder ,a group of smiling us airways employee's ect .
Message from doug , this is PR at it's most basic level , this is about the best chance we will have at communicating with the public , so why is it that i have to flip throu 5 pages of adds to find it ? INSIDE cover message from doug page one , page TWO should be the index .
first section of our publication should of course be about travel ,so you should have a major peice about some location we travel too , it should be written in such a manner that it doesn't seem like the city PR guy wrote it . Then there should be a few other smaller articles about other destinations .
SPORTS , i don't know why people read it , but they enjoy it ,put a section about last months sports and discuss the different sports in depth .
TECH review , people love new gadgets , discuss them as if you didn't work for the company that made the items .
VIDEO game reviews , kids and men love to read this stuff
\CARS , - nuf said
FASHION - nuf said
WORLD news and some cool local news .
STAR GOSSIP , what can i say , people love that trash .
RESTURANT REVIEW
and finish the mag with the usual legal and inflight stuff that's already in it ....
Also consider color coding the sections so people can find what they are looking for quickly .
did you know that if you make a magazine that people want to read or enjoy reading your add sponsors will actually pay MORE to be in your magazine ?Right now i'd say the view is quanity over quality , how about trying it the OTHER way around .
I took last months publication and decided to page throu it to see what kind of image we as an airline are sending out ... this is what i got "ADD WHORE!!!!!!!!!!!!!!!!!!!!" i turned throu page after page after PAGE of adds .... it was disgusting to me how many adds there were .Even when there weren't adds , you know an actual article it seemed to me like they were trying to sell the destination they were talking about in the peice .
As someone who actually READS let me communicate with corporate , i don't enjoy reading adds or seeing them on EVERY SINGLE PAGE .... i don't like reading propganda that is made out to look like a travel peice that is simply trying to sell me on a partiuclar place (i.e shop here, sleep at this approved hotel that paid us to be in this peice , eat at this store located at xyz street )..
Last months publication had 204 pages and you mean to tell me that 90% of that magazine was filled with adds ?
Look us airways , if you want to do one thing right , if you want your coustmer to get off of that aircraft and not feel pissed at being cramed into those tiny little seats and nickled and dimed for every little thing (food) then you need to do a better job at helping to make what can sometimes be 5 hour flights more bearable . Look we're not jet blue and it wouldn't be cost effective to put cable tv in everyone of our aircraft but i don't think asking for a half way decent inflight magazine is shooting for the moon here .
This is what could go into an effective in flight magzine .
A sutable cover ,june's cover was a picture of some brightly coloured chairs!!!july's cover was some vines growing on the side of a house !?! a back alley crack whore can come up with better covers .... We are a world wide airline , give me a cover of a forest , a natural wonder ,a group of smiling us airways employee's ect .
Message from doug , this is PR at it's most basic level , this is about the best chance we will have at communicating with the public , so why is it that i have to flip throu 5 pages of adds to find it ? INSIDE cover message from doug page one , page TWO should be the index .
first section of our publication should of course be about travel ,so you should have a major peice about some location we travel too , it should be written in such a manner that it doesn't seem like the city PR guy wrote it . Then there should be a few other smaller articles about other destinations .
SPORTS , i don't know why people read it , but they enjoy it ,put a section about last months sports and discuss the different sports in depth .
TECH review , people love new gadgets , discuss them as if you didn't work for the company that made the items .
VIDEO game reviews , kids and men love to read this stuff
\CARS , - nuf said
FASHION - nuf said
WORLD news and some cool local news .
STAR GOSSIP , what can i say , people love that trash .
RESTURANT REVIEW
and finish the mag with the usual legal and inflight stuff that's already in it ....
Also consider color coding the sections so people can find what they are looking for quickly .
did you know that if you make a magazine that people want to read or enjoy reading your add sponsors will actually pay MORE to be in your magazine ?Right now i'd say the view is quanity over quality , how about trying it the OTHER way around .
