Dream on.... Just look at the numbers Continental reported for January: I expect more will be joining us in the a la Carte drama shortly...Anyone hear a rumor that Ala Carte is ending in March? Something about the credit card machines being vandalized and the huge expence of replacement
"with good IT". Piney, you are one very funny guy indeed! 🙄With good IT the could even have the customers name on the product and the F/A's could just deliver the meal packages
Just an idea. If you're going to sell on board then why not go all in and market the bejesus out of it.
"My son, the docta', ordered me a Coast to Coast on the computa' layst night. What do you mean it isn't heah? What's your name, dearie. I'm going to have my son, the lawya', sue you and this airline for not giving me my Coast to Coast which my son, the docta', ordered for me and paid for already."
There is probably a legal problem somewhere in the idea as far as selling coupons good for an alcoholic drink (Like selling to minors, selling in contravention of state laws, not collecting sales tax or something else) but the rest of it I fully support.
If they continue with the A La Carte program I'd like to see the following implemented.
Start selling the items in a "Bundle" that can only be purchased on line. Offer a discount over buying on board.
The pre-paid bundles could be creatively named. For instance
Short Haul - I beverage and the snack pack sell it for $4.00 non alcohol and $8.00 with booze available on any US M/L over an hour flight time.
Mid Lands Meal - Sandwich and either cocktail or soft drink. Flights over 2 hours including PHL to ORD which is slightly less.
The Coast to Coast - 3 beverages, Meal & Snack box
If you do this on line only you'll be able to better plan catering. You could go so far as to only offer food in this manner on the shorter flights. With good IT the could even have the customers name on the product and the F/A's could just deliver the meal packages
This should result in higher sales and the added benefit is US gets an interest free loan for however many days in advance the customer purchases the product.
Just an idea. If you're going to sell on board then why not go all in and market the bejesus out of it.
Dunno about selling drink coupons, but Southwest gives them away. Technically, they also "sell" them if you buy a business select fare.
Hope this is true. I just don't see it happening with the way demand is falling so drastically. We shall see!I hear the non-alcoholic beverage sales are going away too. Just BOB and alcohol. That is fine by me!
Anyone hear a rumor that Ala Carte is ending in March? Something about the credit card machines being vandalized and the huge expence of replacement