Ok.... I really don't have bad feelings about this. I just don't prefer it. I like real words or real english or real names. Abbreviations are fine, but US Airways isn't a real abbreviation. Abbreviations 'abbreviate' actual words! I don't like 'ATA' either, for SEVERAL reasons: letters that don't actually abbreviate anything anymore but when they did they abbreviated unreal words American Trans Air?? AND it is confused with the Air Transport Assocation, which is also confused with another interest group of FBOs. Now, I hear it referred to as ATA Airlines. what?
It's just a preference. A series of letters doesn't make a name. It just seems hollow to me. AHA! It's like AAA plumbing to get in the front of the yellow pages!
It is a similar but separate issue with the 'flag-like' logo.
All said and done, I've always liked U's and PI's paint schemes and colors. I'm just not fond of the logo or the name.
At this point, I'm afraid that all suitable, basic, obvious 'real word' potential names are taken with the possible exception of "National." So, no big deal....
Another small observation: 'American' is about a place (our home on the American continents) United States is obviously about a political entity. I suspect that one reason U management doesn't really want to be United States Airways, is because they actually want some potential distance from politics and the state. USAirways is not the entity formed by the Postal Service after the coming energy crises that bankrupts all commercial airlines, forcing the GOVERNMENT to create a public monopoly. I would want some distance from that association, too, if I were a corporate type. So, in fact, USAirways, stands for United States, kind of but not really... especially if U management doesn't want it to do so. Too cute by half.
Geez, now I'm convincing myself that I REALLY don't like it.. I better stop and get ready for happy hour.