Breastaurants Booming As The Restaurant Industry Struggles
http://www.huffingtonpost.com/2015/01/13/breastaurants-growth_n_6443274.html
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“Men are simple creatures and so you don’t have to get too crazy to get them in the door,” said Kristen Colby, the chain’s senior director of marketing, adding that all it takes is an ice cold beer, sports on TV and beautiful girls.
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Bikinis Sports Bar & Grill is the self-proclaimed “only breastaurant in America.” (The chain has trademarked the term, though it is used in the industry to describe the category of restaurants more generally.) Doug Guller, the chain's CEO, came under fire last month after the TV show “Undercover Boss" showed him axing a bartender who wore a T-shirt instead of a bikini and offering to pay for another employee's breast augmentation surgery.
But a little attention was probably good for business. The chain has seen an uptick in sales since the episode aired, owing largely to the exposure, Guller told HuffPost. He believes that some of the criticism he received was unfair, noting that it wasn't just a waitress' refusal to wear a bikini that got her fired -- she was also over-serving alcohol to a customer. Regarding the other incident, he says it was the waitress, not him, who first brought up the possibility of getting a breast augmentation.
The headlines gave the wrong impression that "I just hand out free boobs like water," he said.
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