Beginning this month and in September, customers traveling aboard US Airways and America West Airlines will hear something new on the ground and in the skies.
Starting with the boarding process on Aug. 15, America West gate agents will announce the proposed merger with US Airways, familiarizing customers with the new airline’s name and introducing travelers to what will be the world’s largest low-fare, full-service airline.
Flight attendants, also, will encourage customers to sign up for FlightFund, America West’s frequent flyer program, noting that miles earned will carry over to the new frequent flyer program that will be created as part of the US Airways merger this fall.
America West also will air a special onboard video starting Aug. 15 that will announce the merger and communicate to customers that they will soon be able to fly throughout the East Coast and to the Caribbean and Europe, as well as nearly 800 Star Alliance destinations in 139 countries on the merged carrier.
On Sept. 1, US Airways will join the merger announcement campaign. US Airways customers will hear messages similar to those delivered by America West gate agents and flight attendants, but geared to our services including the Dividend Miles program.
Customers also will receive merger-related news from a special onboard video that will communicate to customers that they will soon be able to fly to destinations throughout the West Coast as well as to Mexico, Hawaii and Alaska on the merged carrier.
The videos also acknowledge that “merging two major airlines is a complicated task†and should help to ease customer concerns about merger-related changes such as booking flights and finding the correct location for their flight at the airport.
The videos highlight our quality service and low fares, and also the full-service amenities like affordable First Class, assigned seats, an expanded airport club network, and the world-class frequent flyer program that will be available when the two carriers join forces in the fall. The individual videos incorporate, too, the respective carrier’s history and guide customers to either americawest.com or usairways.com for merger-related news and updates.
Both carriers are committed to making this transition as seamless as possible for our collective customers. As said in the closing remarks of the onboard video, in a new twist on a traditional phrase for our employees:
“We look forward to serving you in the future as the new US Airways.â€
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