As much as you (collectively) may hate to admit it, DL has done mergers and acquisitions better than any other airline in an industry where M&As normally (not as an exception, but the norm) lead to labor discord over integration issues and a distinct difference between the promises that were made prior to the merger and what has actually occurred.
The reason why I continue to bring DL into this conversation is because DL’s merger is finished – settled – and because it is settled and DL is reaping the benefits of the merger including the revenue synergies that are promised in every merger, DL is now focusing its competitive attention on growing its network.
Remember that the promise of ALL airline mergers is that being as big as or bigger than one’s competitors is what is necessary in order to succeed… because there is no evidence of long term successful “niche” airlines and size does matter in the airline industry.
DL’s efforts are now focused on defending its own presence in the SE as well as expanding in other regions of the country, including in LAX. I have said for years that DL’s competitive efforts would shift to the western US once the slot swap was finally settled and that is exactly what is happening.
Competitively, DL knew full well that the AA-US merger was a possibility and DL is going to do everything possible to ensure that AA-US gains no competitive advantage in markets that matter to DL as a result of this merger. Some here seem to think I am personally threatened but in fact DL is doing what any good company is doing in strengthening their position relative to their competitors, regardless of what their competitors do, and growing their revenue – and they don’t really care where that revenue growth comes from.
DL is just as interested in reducing the competitive value UA is gaining from its still very unfinished merger as well as regain territory in NYC that B6 took a decade ago and which DL wants back.
Because the airline business creates benefits because of size, DL is simply trying to grow its presence in key markets throughout the world including the US; many of those key markets are flown by competitors. DL does not need to eliminate every competitor (and it won’t) but it does intend to have a presence in every market that matters at a size that is large enough to gain a meaningful share of the business in those markets. And DL intends to grow its network faster than other carriers and become the closest thing to the one-stop shop that many clients want in an airline – just as they would want from an office supply company or an in-flight caterer.
That type of strategic thinking is what well-run companies do and it isn’t personal that I continue to mention the gap between where AA and US are today and where they need to be.
But forget Delta Air Lines if it bothers you to include them in the conversation.
The key questions about this merger which remain unanswered from labor’s standpoint are not specific to DL – IF WE LOOK AT THE WORLD AS IT EXISTS TODAY. (of course, the world won’t stand still and neither will other competitors including DL. Too many people on here have assumed that AA-US as the last merger will be free to accomplish its objectives while other competitors sit passively on the side line and cheer AA-US on…. It doesn’t work that way).
Given that AA has lost over $1.5B in the last year and it was only asking for about $1B in labor concessions, where are the profits that are necessary to make AA viable long term? AA needs to generate profits of $1B or more per year whether as a standalone or as their share of a merged AA-US and they are nowhere near that amount and won’t be even with the cost cuts they should gain in BK.
US should report very good financials for 2012 but they aren’t going to report profits large enough to offset the lack of profits at AA – a much larger company than US – or on par with other carriers in the industry who are reporting much higher profit margins.
Even if US took every dollar in profits it is making and gave it to its employees in pay raises, US employees are still well below average in compensation compared to other airline employees.
AA unions think that the result of this merger is going to be a return to compensation than what they would have received under the BK contracts, but where is the money coming from to pay for all these EXPECTED raises from labor – and note than neither AA or US mgmt or AMR creditors have ever said that it is their intention to raise pay rates at a combined airline to a level even close to average for the result of the industry.
Even if you assume that AA/US really can get all of the promised revenue synergies they are promising – which again has rarely happened in US airline mergers – AA/US is still billions of dollars short of having enough money to offer significant pay raises. Those kinds of revenue synergies MIGHT generate profitability on par with other carriers but to think that they will reduce that newfound profitability to hand out pay raises once they have the merger in the bag is more than a bit naïve. Pay raises will be handed out when AA/US are as profitable or more profitable than other carriers on a sustained basis – and after the airline is sufficiently merged, a process that will take years.
And don’t forget that there will have to be capacity cut which means further layoffs – and the combined AA/US today already has at least 10,000 more employees than DL or UA which should generate comparable revenue, even accounting for in-house maintenance and in-house subsidiaries like Eagle etc.
I have absolutely no problem w/ seeing AA/US successfully merge and would love to see their people succeed because of this merger…..
What is far more likely to happen is that AA will give away a lot of the benefits it has gained in BK to make a merger with US happen and by growing into the leagues of DL, UA, and even into WN territory, will force competitive responses from all of them that not only will result in AA/US missing the revenue synergies that will be promised as part of the merger, but also result in a weaker AA/US than either carrier would have been had they stayed independent.
And most importantly, employees will face further layoffs and will not see the pay raises they expected – even if they actually are promised by management. So AA and US employees will jump thru hurdles thinking they will be better off, only to work for a company that is under greater competitive attack than they would have been had they remained independent and employees will fare far worse than if AA and US had not merged.
I am not the villain for telling you the Cold Hard Truth which is going to happen whether I say it or not. My intention is that the readers of this forum be aware of the situation they face. In the hype about this merger – and I can’t recall a merger in any industry that was as hyped as this one has been – a lot of basic logic and analysis is getting lost or ignored.