I don't work for an airline. I just buy airline tickets. I pay whatever price within reason that the airline wants to charge me. Right now, they are willing to sell me seats at a loss. More power to them...I'm loving every minute of it. You toss out the garbage fare and I'll buy it. The thing you're missing is that a lot of us are buying those garbage fares when you'd really rather have us buy a profitable fare. You got a problem. YOu despise the garbage fares, yet you are afraid of losing us scum eating garbage fare buyers. Why???? We are costing you money. An example I cited in another thread - someone was looking at a DEN-PHL fare within 7 days. U had it priced at $1,900. They dropped it to $300. Using 10.5 cents as their cost structure, it was costing U $330 to fly it. Don't toss out the garbage fare if you don't want us to buy it. Why not charge $350 and make $20 on the ticket? It ain't $1,500 you could have made on the old fare, but it'd make you some money, and most of us slimy garbage fare buying customers wouldn't think twice about paying for a ticket that made you money. If you charged $500 for that ticket, you'd have made a couple of hundred dollars. But YOU put the fare out there, so please don't complain when someone buys it. Say U charged $350 for that ticket and UAL or NWA offered the same fare for $280. Let them sell it...it hurts THEM, not you. Hell, you'd save fuel costs flying an empty seat versus 250 additional pounds of passenger plus their luggage. [BR][BR]The general public thinks that nobody is foolish enough to sell their product for less than it costs them to make it. Airlines do it all the time. They are trolling for catfish (those repulsive bottom feeders) to fill their planes. Indeed - the last flights I've been on, the planes have been packed. But you're still losing money. Don't use the term garbage fare with disdain, because it's what YOU are putting out there. You claim you can't raise prices on advance fare tickets because the public won't tolerate it. Then the public will have to learn a fast lesson in ECON 101 - If it costs a dollar to make a widget, and the widgets are selling for fifty cents, there soon will be no widget manufacturers. Look at the above example again - $300 and lose money, or $350 and make money (and make that an advance fare - thats far too low for trip less than 7 days out). Is Joe Leisure traveller really gonna pack the wife and kids in the car and DRIVE from Denver to Philly to save $50 a piece? The way the airlines are thinking is YES, they will, so we must drop our costs to be able to profit on a $300 ticket. [BR][BR]I'm sorry I'm such a simpleton when it comes to airline pricing. But from what I do read, it would appear that I'm not alone in wondering why a seat on a plane can vary in price from $250 to $2000 with 50 different fares in between. AA's trying the KISS (keep it simple stupid) approach on selected routes. They announce it to the media. My guess is that it's going to benefit them far more than some experiment that is secretyly tried by the other guys.