SS255
Veteran
Just to defend Travis a teeny tiny bit.
I for one am glad they are trying to use Envoy Class Service as part of the re-branding of US Airways. Like EMBFA I too worry about exactly what "unique American experience" means. We will see soon enough.
These things can create "buzz". PHL-BRU for example a few guys want beer and instead of the usual Heineken, Miller selections they have the choice of Belgian Wit Beer called Hoegaarden or an Abbey Ale from Leffe. Both of which are readily available for about the same as a Sam Adams.
Hillbilly-ism is a "unique American experience."
Bob, I really cannot see this administration tailoring the catering to specific routes or regions. First of all, it would be far too innovative. Secondly, I suspect their contracts give them volume discounts based upon how many units of a given item they purchase. If they divide and conquer the beer budget amongst various regional brands per route, and you multipy that by the number of transatlantic routes they fly, it will cost more overall than if they just pick a few different brewskis and only make those brands available systemwide.