luvthe9
Veteran
- Joined
- Aug 30, 2002
- Messages
- 9,464
- Reaction score
- 14,119
"The brand we plan to use is US Airways. We believe that brand is the best brand for this combined entity. It certainly has higher brand recognition than the America West Airlines brand and certainly in the important business markets along the East Coast"
C — Airline Industry Conference
Event Date/Time: Jun. 07. 2005 / 2:00PM ET
Doug Parker - America West Holdings Corp. — President, Chairman and CEO
and it allows us to do some things that we wanted to do at America West like add some Hawaii service that we had not been able to do because of a lack of certification to fly over water for that period of time that we now have.
The brand we plan to use is US Airways. We believe that brand is the best brand for this combined entity. It certainly has higher brand recognition than the America West Airlines brand and certainly in the important business markets along the East Coast that are important to us. It also better represents what we are building here, which is a national airline, not a regional airline.
In a world where it looks as though these ever-increasing fuel prices are going to stay at these levels, I think it is important to figure out ways to not just struggle along but to figure out ways to actually be profitable at $50 a barrel. The way we have planned to do that is with the merger with US Airways to create a national network of low cost carrier that actually can be profitable at those levels and that has generated enough interest to attract significant amount of capital.
C — Airline Industry Conference
Event Date/Time: Jun. 07. 2005 / 2:00PM ET
Doug Parker - America West Holdings Corp. — President, Chairman and CEO
and it allows us to do some things that we wanted to do at America West like add some Hawaii service that we had not been able to do because of a lack of certification to fly over water for that period of time that we now have.
The brand we plan to use is US Airways. We believe that brand is the best brand for this combined entity. It certainly has higher brand recognition than the America West Airlines brand and certainly in the important business markets along the East Coast that are important to us. It also better represents what we are building here, which is a national airline, not a regional airline.
In a world where it looks as though these ever-increasing fuel prices are going to stay at these levels, I think it is important to figure out ways to not just struggle along but to figure out ways to actually be profitable at $50 a barrel. The way we have planned to do that is with the merger with US Airways to create a national network of low cost carrier that actually can be profitable at those levels and that has generated enough interest to attract significant amount of capital.